Business Daily from THE HINDU group of publications
Tuesday, June 02, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Tuesday, June 02, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING TRENDS: Maruti, Hero Honda drive domestic auto sales in May Better finance, says Maruti; network expansion, says Hero Honda. New Delhi, June 1 Domestic auto sales increased significantly in May led by Maruti Suzuki in the passenger car segment and Hero Honda in two ... ADVERTISING: Need for informed opinion ‘Nets’ more ads Chennai, June 1 The Internet turning a handy research medium is influencing some sectors to advertise on it more heavily than ever. They include automobiles, education and fast moving consumer goods, segments where consumers want to research ... STRATEGY: Pepsi to double India investment this year New Delhi, June 1 PepsiCo is doubling its investment in its Indian beverage business for calendar 2009. The company said on Monday that it will invest over $220 million (Rs 1,000 crore) to increase the capacity of the ... TRENDS: Ambuja, Shree cement despatches up in May Kolkata, June 1 Ambuja Cements Ltd, according to a company press release, produced 16.4 lakh tonnes in May this year, as compared to 14.94 lakh tonnes in the same month last year, and despatched 16.38 lakh tonnes (15.13 lakh ...
STRATEGY: Time for a realty check Hit by the slowdown, the realty sector sees some innovative thinking as marketing budgets are cut.. If you thought buy-one-get-one free offers were limited to trousers, shoes and other small-ticket items, think again. You could get houses too ... RETAILING: Mobile and different A retail model that is differentiated and delivers value as well…. The basic retail model I had written about generated some interesting feedback and discussion. The common point of debate was how different can a neighbourhood store be? ... EVENTS: The IPL bandwagon moves on After the initial hiccups, the second season of the tournament played out quite well for all concerned.. After five weeks of continuous cricketing action, IPL-2 came to a close in Johannesburg in South Africa with the underdogs, the Deccan ... INTERVIEW: ‘We want to reach out to people with global exposure, local taste’ Sony develops new content to bring back its lost image. The focus is on aspirational themes.. It’s a virtual relaunch for television channel Sony now that the Indian Premier League, Multi-Screen Media’s big ticket property which ran ... BOOKS: Begin a new dialogue in marketing Going to end are the days of marketing strategies and business strategies created independent of one another and in different documents, with different authors, and written in different fonts, declares Scott M. Davis in The Shift: ...
BOOKS:
`Transformative' tourism
BOOKS:
For the extra kick
NEW PRODUCTS & SERVICES:
Take flight
NEW PRODUCTS & SERVICES:
Multi-media
NEW PRODUCTS & SERVICES:
Snack that!
NEW PRODUCTS & SERVICES:
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