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MARKETING
PROMOTIONS & OFFERS:
Earn as you spend via card
Credit cards come with the convenience to shop now and pay later. But credit cards are more than just a payment tool. If used wisely, they can help you get up to 10 per cent return on your spend. How? Welcome to the world of loyalty ...
PROMOTIONS & OFFERS:
Movado ropes in Harbhajan Singh
Cricketer Harbhajan Singh has been roped in as the brand ambassador by Swiss time-wear brand Movado. He joins the elite league of its ambassadors which include world-renowned artists and athletes such as tennis player Pete Sampras, jazz ...
NEW PRODUCTS & SERVICES:
Junior Horlicks biscuits launched
GlaxoSmithkline (GSK) announced the launch of ‘Junior Horlicks Biscuits’ for toddlers. The biscuit, which contains Vitamins B1 B2 and Niacin, is available in two flavours. It is priced at Rs 10 for a 35 grams pack and Rs 35 for ...
STRATEGY:
Global Green to expand footprint
Bangalore, June 13 Global Green Company Ltd (GGCL), the agribusiness subsidiary of the $3 billion Avantha Group led by Mr Gautam Thapar, will be expanding its operations to Vietnam and the Philippines to enlarge its global ...
RETAILING:
Multiplexes look for hits
Late last week, the tiff between producers of films and multiplex owners over revenue-sharing came to an end. This should come as considerable relief to multiplex companies such as PVR, Inox Leisure, Cinemax and Fame India. The December and ...
STRATEGY:
Direct and daring
With more direct-to-home TV players in the fray, subscribers are being wooed with value-added services. Growing by leaps and bounds, DTH expects to take share from the cable industry.. The slowdown could well have had an unintended impact on the ...
TECHNOLOGY:
Customer response @ speed of light
Technology has changed the way retailers and service providers function.. We live in a technology-driven nano world. The Internet, mobile communication andhigh-speed transportation have all made the world a very small place to live in. The world ...
INTERVIEW:
‘More the activity, faster the category grows’
Vikram Kaushik, MD & CEO, Tata Sky, on the growth of the DTH industry, competition and more. In Chennai recently to participate in an event involving Tata Sky’s South brand ambassador actor Asin, Vikram Kaushik, Managing Director & ...
INTERVIEW:
Leveraging Lintas
Charles Cadell on business in India since the agency was integrated into the Lowe Worldwide Network. It has been 18 months since Charles Cadell took up the position of CEO of Lowe Lintas. An expat who has served in many other countries, he has ...
ADVERTISING:
Hello and hard sell
As mobile phone services get commoditised, telecom companies look for advertising that will give their brands the edge.. If everyone is selling basically the same thing, how do you convince consumers to buy your product? Through some smart ...
MUSIC & DANCE:
Far from rocking
Despite having been around for decades, rock music has been stymied by a lack of investor interest and barriers to achieving mass appeal.. Well into its sixth decade, the rock movement in India is still grappling with legitimacy, considering ...
BOOKS:
Goodness may become cheaper
Does virtue always have to cost more? Not necessarily, says Daniel Goleman in Ecological Intelligence: Knowing the hidden impacts of what we buy ( www.greenpenguin.co.uk). Cost and ...
BOOKS:
Industry lingo
Before every big purchase, find several vendors, a few to learn from and one to buy from, guides Leil Lowndes in How to Talk to Anyone: 92 little tricks for big success in relationships ( ...
BOOKS:
Silence does influence
One of the most underused and effective influence techniques is that of keeping your mouth shut, advises B. Kim Barnes in the revised edition of Exercising Influence: A guide for making things happen at work, at home, and in ...
NEW PRODUCTS & SERVICES:
Interior decor
Schneider Electric India has launched its full-flat electro-mechanical switch, ZENcelo, in India. ZENcelo switches have dollies that are fully aligned with the surround of the switch and have no protrusions. Due to its ...
NEW PRODUCTS & SERVICES:
Get the glow
Revlon has launched the HydraBoost Skincare range to boost the skin’s moisture level. HydraBoost moisturisers are formulated with a blend of Vitamins A, C, E and natural extracts which work together to provide radiance and hydration to ...
NEW PRODUCTS & SERVICES:
Grooming tools
Garnier has launched Garnier Men PowerLight, an exclusive range of male skin care products containing natural extracts and ingredients. For Garnier Worldwide, India is the first country of launch for this range. The product range includes ...
NEW PRODUCTS & SERVICES:
Eat easy
GS Ltd has entered the ready-to-cook foods market with Buzy Woman ready-to-cook meals. Buzy Woman comes in five varieties – Punjabi Chholey, Shahi Paneer, Kashmiri Rajma, Daal Makhani and Dal Tadka. They are available in the six ...
NEW PRODUCTS & SERVICES:
Natty notions
Tupperware has introduced a new collection of tumblers called ‘Freedom Tumblers’ made especially for the Indian market. The watertight seal claims to make them easy and safe to carry. They are priced Rs 935 for a set of four. ...
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