The Hindu Business Line : Monday, June 15, 2009

MARKETING

IPR: State not to usurp Centre’s powers over IPR: Minister
Thiruvananthapuram, June 14 The proposed legislation for ‘creation of rights on traditional knowledge’ would not usurp the Centre’s authority to legislate on issues pertaining to intellectual property ...

From Brand Line

STRATEGY: Direct and daring
With more direct-to-home TV players in the fray, subscribers are being wooed with value-added services. Growing by leaps and bounds, DTH expects to take share from the cable industry.. The slowdown could well have had an unintended impact on the ...

TECHNOLOGY: Customer response @ speed of light
Technology has changed the way retailers and service providers function.. We live in a technology-driven nano world. The Internet, mobile communication andhigh-speed transportation have all made the world a very small place to live in. The world ...

INTERVIEW: ‘More the activity, faster the category grows’
Vikram Kaushik, MD & CEO, Tata Sky, on the growth of the DTH industry, competition and more. In Chennai recently to participate in an event involving Tata Sky’s South brand ambassador actor Asin, Vikram Kaushik, Managing Director & ...

INTERVIEW: Leveraging Lintas
Charles Cadell on business in India since the agency was integrated into the Lowe Worldwide Network. It has been 18 months since Charles Cadell took up the position of CEO of Lowe Lintas. An expat who has served in many other countries, he has ...

ADVERTISING: Hello and hard sell
As mobile phone services get commoditised, telecom companies look for advertising that will give their brands the edge.. If everyone is selling basically the same thing, how do you convince consumers to buy your product? Through some smart ...

MUSIC & DANCE: Far from rocking
Despite having been around for decades, rock music has been stymied by a lack of investor interest and barriers to achieving mass appeal.. Well into its sixth decade, the rock movement in India is still grappling with legitimacy, considering ...

BOOKS: Goodness may become cheaper
Does virtue always have to cost more? Not necessarily, says Daniel Goleman in Ecological Intelligence: Knowing the hidden impacts of what we buy ( www.greenpenguin.co.uk). Cost and ...

BOOKS: Industry lingo
Before every big purchase, find several vendors, a few to learn from and one to buy from, guides Leil Lowndes in How to Talk to Anyone: 92 little tricks for big success in relationships ( ...

BOOKS: Silence does influence
One of the most underused and effective influence techniques is that of keeping your mouth shut, advises B. Kim Barnes in the revised edition of Exercising Influence: A guide for making things happen at work, at home, and in ...

NEW PRODUCTS & SERVICES: Interior decor
Schneider Electric India has launched its full-flat electro-mechanical switch, ZENcelo, in India. ZENcelo switches have dollies that are fully aligned with the surround of the switch and have no protrusions. Due to its ...

NEW PRODUCTS & SERVICES: Get the glow
Revlon has launched the HydraBoost Skincare range to boost the skin’s moisture level. HydraBoost moisturisers are formulated with a blend of Vitamins A, C, E and natural extracts which work together to provide radiance and hydration to ...

NEW PRODUCTS & SERVICES: Grooming tools
Garnier has launched Garnier Men PowerLight, an exclusive range of male skin care products containing natural extracts and ingredients. For Garnier Worldwide, India is the first country of launch for this range. The product range includes ...

NEW PRODUCTS & SERVICES: Eat easy
GS Ltd has entered the ready-to-cook foods market with Buzy Woman ready-to-cook meals. Buzy Woman comes in five varieties – Punjabi Chholey, Shahi Paneer, Kashmiri Rajma, Daal Makhani and Dal Tadka. They are available in the six ...

NEW PRODUCTS & SERVICES: Natty notions
Tupperware has introduced a new collection of tumblers called ‘Freedom Tumblers’ made especially for the Indian market. The watertight seal claims to make them easy and safe to carry. They are priced Rs 935 for a set of four. ...

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Markets (June 13)

Nifty (at close on June 12)	4,576.95(-60.70)
US Dollar (Buy/Sell)	47.61/62
Brent crude (a bbl) Rs	3,406
Gold (a gram) Rs	1,363
Silver (a kg) Rs	25,060

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Looking back
Jun. 7-Jun. 13
IPL-2 raises stocks of franchises

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