The Hindu Business Line : Saturday, June 20, 2009

MARKETING

RURAL MARKETING: FMCG industry set for 20-30% growth on increased rural demand
Kolkata/Ahmedabad, June 19 The FMCG industry is set to grow 20-30 per cent in 2009-10, up from 10-20 per cent in 2008-09. The growth would be driven by the launch of new products and increasing rural consumption, according to ...

TRENDS: 11.44 m new telephone users in May
The telecom regulator on Friday said that there were 11.44 million new telephone users in May slightly lower than 11.75 million new subscribers in April. This is the second month in a row when the growth rate has declined. Mobile operators ...

STRATEGY: Future Generali eyeing sales via malls
Future Generali India Life Insurance Company Ltd will focus on selling insurance products through malls of Future Group as bancassurance tie-ups are difficult to arrange for a new entrant in the present regulatory framework, according to Mr ...

ADVERTISING: Ad industry expects Cannes Lions’ roar to be muted this year
Last year exceptional, fewer entries in slowdown year. It is unlikely that the Indian advertising industry will be able to repeat last year’s blockbuster performance at the Cannes Lions international advertising festival, the 56th edition ...

OUTLOOK: Pantaloon sees lower than targeted sales growth
Kolkata, June 19 Pantaloon Retail India Ltd expects a lower than anticipated sales growth in 2008-09 at 30-35 per cent, down from its earlier target of 40-45 per cent, according to Future Group’s Chief Executive Officer, Mr ...

NEW PRODUCTS & SERVICES: Mercedes plans launch of latest ‘E’ class soon
Bangalore, June 19 Luxury car maker Mercedes-Benz will invest about Rs 150 crore in its manufacturing plant, while a similar amount will be invested along with its dealers in upgrading and increasing its retail network in ...

MARKETING RESEARCH: Mobile user base to cross 771 m by 2013: Gartner
Mumbai, June 19 India would have more than 771 million mobile connections by 2013 after growing at a compound annual growth rate of 14.3 per cent from 452 million connections in 2009, according to research ...

STRATEGY: Awards for innovations in Loyalty Card segment
Coimbatore, June 19 VRL Knowledge Bank has identified transaction management company Venture Infotek and loyalty solutions provider in the payment integrated value-added service space Welcome Real-time for the ‘Best Innovation in a ...

RETAILING: Max Retail conversion rates up 20% across stores
Bangalore, June 19 Max Retail, the value retail chain from the Landmark Group, has seen an almost 20 per cent increase in its conversion rates across its stores in the last ...

NEW PRODUCTS & SERVICES: Sonata’s new launches
Sonata, the watch brand from Titan Industries, launched 20 new models of super fibre collection at the ‘World of Titan’ outlet in the city on Friday. Designed for the youth in the age group of 16 to 25 years, the watches, in a mix ...

PROMOTIONS & OFFERS: Aircel value voucher
...

PROMOTIONS & OFFERS: Tanishq, Madurai offer
Commemorating 11 years of retail operations in Madurai, Tanishq, India’s largest jewellery brand, has announced special anniversary offer of a half gram gold coin free on every purchase of 15-gram of gold jewellery or Rs 15,000 of ...

From Brand Line

BEVERAGES: No pulp fiction
There’s more competition in the fruit drink segment with Dabur India’s launch of Burrst.. In the world of fruit juice, pulp is sometimes a thing of fiction. And that is not always a bad thing, as that could render it light and ...

ADVERTISING: IPL to ICC in just 20 seconds!
Companies should go over advertising and marketing strategies given the situations the various T20 tournaments throw up, be it broadcast timing or duration of the match.. The IPL has been done and dusted. The Deccan Chargers have just won the ...

ADVERTISING: ‘The eventual integration of media’
Cannes will point us to where communication is going, says our columnist.. Ideas have no geography. They come with no media plan. They refuse to be boxed. They are a reaction to a challenge or opportunity… a rebellion against prejudice. ...

HCV/LCV/TRACTORS: A world of difference
The World Truck gives Tata Motors the stature it badly needed in the heavy vehicles segment.. For Tata Motors the recently unveiled World Truck is significant. Addressing the medium and heavy tonnage categories, which have long stamped the ...

TELEVISION SETS: Not falling flat
The LCD market is expected to surpass the cathode ray tube TV market in a few years.. Durables makers are betting their last rupee on flat panel televisions. Slowdown or no slowdown, they say, status-conscious and indulgent consumers are the ...

BRANDING: Branding, in the first 100 days
The new government needs to take far-reaching, positive steps to brand itself as good.. If the new UPA government headed by Dr Manmohan Singh needs to start with a bang of a brand image, what do you believe it must do? What should they focus on ...

NEW PRODUCTS & SERVICES: Mission Coffee
Cata Appliances has launched Cantee Coffee Machines ‘Magic Brew’. These coffee machines have a 4-in-1 feature of making espresso, cappuccino, filter coffee and tea at the press of a button. Other features include high bar ...

NEW PRODUCTS & SERVICES: Fair choice
Lotus Herbals has introduced what it claims is India’s first innovative anti-tan scrub under its ‘Safe Sun Absolute’ range. A skin-lightening and exfoliating scrub, it is supposed to be capable of removing any ...

NEW PRODUCTS & SERVICES: Youth chic
MTV has launched a brand new range of towels, ‘Wrapp’d by MTV’, in partnership with Portico New York. The cotton jacquard towels are yarn-dyed, and the designs are inspired from an array of youth interests such as ...

NEW PRODUCTS & SERVICES: Pretty in pinks
Revlon has introduced its new collection, ‘Pure Confection’. The Super Lustrous Lipsticks are fragrance-free and taste-free. They cost Rs 485. The Crème Gloss for lips (Rs 500), the Super Smooth Nail Enamel (Rs 115) and ...

NEW PRODUCTS & SERVICES: Silver power
Nivea has launched Nivea for Men Silver Protect Deodorant. The product reportedly works by exploiting the anti-bacterial power of silver molecules which eliminate odour-forming micro-organisms. It has a dry, woody aromatic scent with top ...

ADVERTISING: High on expectations
If the recent past is anything to go by, there is much to look forward to at Cannes.. The Cannes Lions are just a week away. So how is this edition shaping up? After all the moaning and groaning about the downturn, all the posturing about ...

BOOKS: Identifying ethical salespeople
How to select ethical salespeople? Look for someone who is confident without being cocky, advises David P. Snyder in Mind-Read Your Customers: Using insights from psychology to increase sales and build a better business ( ...

BOOKS: Five core activities
You may not like to know that interviewers hire people they like. But that’s stark reality, says Brenda Bence in How YOU are like Shampoo for Job Seekers ( ...

BOOKS: Corporate words
When communicating with employees, keep the message simple, clear and transparent, instruct Libby Sartain and Mark Schumann in Brand from the Inside: Eight essentials to emotionally connect your employees to your business ( ...

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Markets (June 19)

Nifty (at close)	4,313.60(+62.20)
US Dollar (Buy/Sell)	48.08/09
Brent crude (a bbl) Rs	3,357
Gold (a gram) Rs	1,353
Silver (a kg) Rs	23,630

Brand Quest

In Focus
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Mandate 2009

Who is hiring?

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Looking back
Jun. 7-Jun. 13
IPL-2 raises stocks of franchises

Panel moots ‘blanket ban’ on big ticket investment in retail

GSM base growth slips again in May

Dabur to ‘Burrst’ in on homes