The Hindu Business Line : Wednesday, June 24, 2009

MARKETING

NEW PRODUCTS & SERVICES: LIC’s new premium income set to grow 25% this fiscal
Plan to float domestic P-E fund with realty focus on track. Kolkata, June 23 The new premium income of Life Insurance Corporation of India is to likely grow 25 per cent in 2009-10 over 2008-09, according to its Chairman, Mr T. S. Vijayan. LIC ...

CONSUMER ELECTRONICS: India records highest growth for LG Electronics
Clocks 18% driven by increase in AC, refrigerator sales. Hyderabad, June 23 For South Korean consumer electronics major LG Electronics, India could graph the highest growth rate in terms of sales compared with its other markets in the last five ...

BRANDS: Parle Agro enters snack food segment
Mumbai, June 23 The Rs 950-crore Parle Agro has entered the snack food category under the brand – Hippo. The maker of brands like Frooti and Appy is extending its portfolio from beverage and confectionery ...

NEW PRODUCTS & SERVICES: Android-based mobile phone
Bharti Airtel has partnered with handset maker HTC Corporation to launch India’s first Android based mobile phone. Android is a mobile platform developed by Google and rivals handset software solutions from companies such as ...

BRANDS: ‘Coimbatore is promising destination for investors’
La Salle makes a case for branding. Coimbatore, June 23 While Coimbatore has emerged as an ideal IT destination, textile hub and educational centre, there has been no concerted effort to create a brand for the city in the minds of target ...

NEW PRODUCTS & SERVICES: CavinKare re-launches Chik Jasmine shampoo
Aims to raise market share to 25% in next two years. Chennai, June 23 If you’re accosted by girls bearing trays of jasmine at a bus terminus in Tamil Nadu, look closer, it probably contains sachets of Chik Jasmine ...

RETAILING: Indus Fila enters domestic retail
Bangalore, June 23 Textile manufacturer and apparel exporter Indus Fila has entered the domestic retail sector with its exclusive brand outlets for the mass ...

ADVERTISING: Madison Media bags Britannia
Madison Media has bagged the media account of biscuit major Britannia Industries. The incumbent agency was Maxus of Group M which held the account for five ...

From Brand Line

BEVERAGES: No pulp fiction
There’s more competition in the fruit drink segment with Dabur India’s launch of Burrst.. In the world of fruit juice, pulp is sometimes a thing of fiction. And that is not always a bad thing, as that could render it light and ...

ADVERTISING: IPL to ICC in just 20 seconds!
Companies should go over advertising and marketing strategies given the situations the various T20 tournaments throw up, be it broadcast timing or duration of the match.. The IPL has been done and dusted. The Deccan Chargers have just won the ...

ADVERTISING: ‘The eventual integration of media’
Cannes will point us to where communication is going, says our columnist.. Ideas have no geography. They come with no media plan. They refuse to be boxed. They are a reaction to a challenge or opportunity… a rebellion against prejudice. ...

HCV/LCV/TRACTORS: A world of difference
The World Truck gives Tata Motors the stature it badly needed in the heavy vehicles segment.. For Tata Motors the recently unveiled World Truck is significant. Addressing the medium and heavy tonnage categories, which have long stamped the ...

TELEVISION SETS: Not falling flat
The LCD market is expected to surpass the cathode ray tube TV market in a few years.. Durables makers are betting their last rupee on flat panel televisions. Slowdown or no slowdown, they say, status-conscious and indulgent consumers are the ...

BRANDING: Branding, in the first 100 days
The new government needs to take far-reaching, positive steps to brand itself as good.. If the new UPA government headed by Dr Manmohan Singh needs to start with a bang of a brand image, what do you believe it must do? What should they focus on ...

NEW PRODUCTS & SERVICES: Mission Coffee
Cata Appliances has launched Cantee Coffee Machines ‘Magic Brew’. These coffee machines have a 4-in-1 feature of making espresso, cappuccino, filter coffee and tea at the press of a button. Other features include high bar ...

NEW PRODUCTS & SERVICES: Fair choice
Lotus Herbals has introduced what it claims is India’s first innovative anti-tan scrub under its ‘Safe Sun Absolute’ range. A skin-lightening and exfoliating scrub, it is supposed to be capable of removing any ...

NEW PRODUCTS & SERVICES: Youth chic
MTV has launched a brand new range of towels, ‘Wrapp’d by MTV’, in partnership with Portico New York. The cotton jacquard towels are yarn-dyed, and the designs are inspired from an array of youth interests such as ...

NEW PRODUCTS & SERVICES: Pretty in pinks
Revlon has introduced its new collection, ‘Pure Confection’. The Super Lustrous Lipsticks are fragrance-free and taste-free. They cost Rs 485. The Crème Gloss for lips (Rs 500), the Super Smooth Nail Enamel (Rs 115) and ...

NEW PRODUCTS & SERVICES: Silver power
Nivea has launched Nivea for Men Silver Protect Deodorant. The product reportedly works by exploiting the anti-bacterial power of silver molecules which eliminate odour-forming micro-organisms. It has a dry, woody aromatic scent with top ...

ADVERTISING: High on expectations
If the recent past is anything to go by, there is much to look forward to at Cannes.. The Cannes Lions are just a week away. So how is this edition shaping up? After all the moaning and groaning about the downturn, all the posturing about ...

BOOKS: Identifying ethical salespeople
How to select ethical salespeople? Look for someone who is confident without being cocky, advises David P. Snyder in Mind-Read Your Customers: Using insights from psychology to increase sales and build a better business ( ...

BOOKS: Five core activities
You may not like to know that interviewers hire people they like. But that’s stark reality, says Brenda Bence in How YOU are like Shampoo for Job Seekers ( ...

BOOKS: Corporate words
When communicating with employees, keep the message simple, clear and transparent, instruct Libby Sartain and Mark Schumann in Brand from the Inside: Eight essentials to emotionally connect your employees to your business ( ...

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Markets (June 23)

Nifty (at close)	4,247.00 (+11.75)
US Dollar (Buy/Sell)	48.56/57
Brent crude (a bbl) Rs	3,180
Gold (a gram) Rs	1,348
Silver (a kg) Rs	22,360

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