Business Daily from THE HINDU group of publications
Thursday, July 09, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, July 09, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING PERFORMANCE: Cars, 2-wheelers sales shift gears in June Falling interest rates, new launches drive growth. New Delhi, July 8 Passenger cars sales were on a fast track in June recording a 7.8 per cent growth at 1.07 lakh units. This is the highest growth after February in the domestic ... MARKETING RESEARCH: News channels draw more eyeballs on Budget day New Delhi, July 8 Audiences preferred to watch the Finance Minister’s Budget presentation on general news channels over business news ones, according to data from the TV audience rating agency, ... NEW PRODUCTS & SERVICES: Mudra launches new agency for brand-building Ahmedabad, July 8 The Mudra Group has announced the launch of Ignite Mudra, an agency to cater to the brand-building needs of entrepreneurs, nationally ... RETAILING: BEL opts out of retail set-top box biz Focus is on high-end institutional users. Bangalore, July 8 Bharat Electronics Ltd has tuned out of retail consumer sale of set top boxes (STBs). The focus is now on developing high-end set-tops for purposeful institutional buyers such as ISRO ...
RETAILING:
Direct purchase nod for Metro, Reliance, 2 others
BUDGET: A marketer’s guide to the Budget The impact the Budget will have on the marketplace: More money to spend, greater rural consumer demand and purchasing power…. Like a hitch-hiker’s guide to the galaxy, a marketer’s guide to the Union Budget can move in many ... RURAL MARKETING: For a rural boost Rural markets hold the key.. On his extensive travels across rural India as founder of MART, a rural marketing and research consultancy, Pradeep Kashyap has seen several instances of the kind of micro level development prescribed by policy ... BUDGET: The Budget as a brand The media frenzy, the big heads talking, the horde of TV cameras make the otherwise staid document one big brand tamasha.. The Union Budget 2009-10 laid out on the floor of the House on the 6th of July, 2009 by Finance Minister Pranab Mukherjee ... BRANDING: Manipal goes to school Having established a name for itself in the field of higher education, the Manipal Group now trains its guns on school education.. It’s the perfect combination of education and experience. The Manipal Education and Medical Group (MEMG) ... INTERVIEW: ‘Retail needs industry status’ Davinder Kohli, who created the value apparel brand Koutons, on the brand’s philosophy, value propositions and why the retail sector needs to be recognised as an industry.. When Davinder Pal Singh Kohli says that value retailers are on a ... RETAILING: Delivering better value Supermarkets should aim to become the neighbourhood contact point, touching every facet of their customers’ lives.. More value for your money’ is the oft-repeated cliché of most marketers. This favourite line is used or rather ... BOOKS: Move from CRM to CEM bookmark Life is ultimately an amalgamation of daily experiences, writes Shaz Smilansky in Experiential Marketing: A practical guide to interactive brand experiences ( NEW PRODUCTS & SERVICES: More to chose from Moser Baer has expanded its LCD television range by introducing eight new models which are supposed to offer an enhanced home entertainment experience with superior image clarity and high dynamic ...
NEW PRODUCTS & SERVICES:
Lighter, healthier
NEW PRODUCTS & SERVICES:
Just for 'Yu'
NEW PRODUCTS & SERVICES:
Gently does it
NEW PRODUCTS & SERVICES:
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