Business Daily from THE HINDU group of publications
Sunday, July 12, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Sunday, July 12, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING BRANDS: No recession at Cartier Elegance, opulence, drama, and of course, taste, define the oldest and most prestigious showroom of the French iconic jeweller Cartier in one the glitziest areas on Paris. During a recent visit to Paris, one would have normally walked by ...
BUDGET: A marketer’s guide to the Budget The impact the Budget will have on the marketplace: More money to spend, greater rural consumer demand and purchasing power…. Like a hitch-hiker’s guide to the galaxy, a marketer’s guide to the Union Budget can move in many ... RURAL MARKETING: For a rural boost Rural markets hold the key.. On his extensive travels across rural India as founder of MART, a rural marketing and research consultancy, Pradeep Kashyap has seen several instances of the kind of micro level development prescribed by policy ... BUDGET: The Budget as a brand The media frenzy, the big heads talking, the horde of TV cameras make the otherwise staid document one big brand tamasha.. The Union Budget 2009-10 laid out on the floor of the House on the 6th of July, 2009 by Finance Minister Pranab Mukherjee ... BRANDING: Manipal goes to school Having established a name for itself in the field of higher education, the Manipal Group now trains its guns on school education.. It’s the perfect combination of education and experience. The Manipal Education and Medical Group (MEMG) ... INTERVIEW: ‘Retail needs industry status’ Davinder Kohli, who created the value apparel brand Koutons, on the brand’s philosophy, value propositions and why the retail sector needs to be recognised as an industry.. When Davinder Pal Singh Kohli says that value retailers are on a ... RETAILING: Delivering better value Supermarkets should aim to become the neighbourhood contact point, touching every facet of their customers’ lives.. More value for your money’ is the oft-repeated cliché of most marketers. This favourite line is used or rather ... BOOKS: Move from CRM to CEM bookmark Life is ultimately an amalgamation of daily experiences, writes Shaz Smilansky in Experiential Marketing: A practical guide to interactive brand experiences ( NEW PRODUCTS & SERVICES: More to chose from Moser Baer has expanded its LCD television range by introducing eight new models which are supposed to offer an enhanced home entertainment experience with superior image clarity and high dynamic ...
NEW PRODUCTS & SERVICES:
Lighter, healthier
NEW PRODUCTS & SERVICES:
Just for 'Yu'
NEW PRODUCTS & SERVICES:
Gently does it
NEW PRODUCTS & SERVICES:
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