BOOKS:
Brighter side of life
If depression and anxiety are filling your living rooms through TV news bulletins about recession, slowdown and all such grim happenings, what you may urgently require is The Optimist by Laurence Shorter ( ...
BOOKS:
From middle class to millionaires
The 1980s saw the emergence of a British Asian middle class, writes Ziauddin Sardar in Balti Britain: A journey through the British Asian experience ( www.landmarkonthenet.com). ...
MARKETING RESEARCH:
Surfacing the Hidden Persuaders
Marketers continue to rely on brain mapping studies to study customer behaviour despite criticism of the motives and the accuracy of such research.. In 1957 Vance Packard published Hidden Persuaders in which he described how the marketing ...
BRANDS:
Casio casts a wider net
The brand looks to break out of its ‘calculator’ mould and establish a market presence in watches and cameras too. And the youth is a key target in this effort.. From the world’s first personal calculator, to the electronic ...
PROMOTIONS & OFFERS:
Loyalty is a passion
Most loyalty programmes in India have become discount oriented. Loyalty is built on the basis of emotion and involvement; not crass discounts.. Marketing on the mobile phone is yet to jump-start itself. What’s the ...
NEW PRODUCTS & SERVICES:
Freezing over
McDonald’s is giving its Happy Meal fans a chance to experience the thrill of DreamWorks Animation’s upcoming film, ‘ICE AGE 3’. The Happy Meal promotion presents children with the opportunity to walk home with a set ...
NEW PRODUCTS & SERVICES:
At your finger-tips
Gatsby Water Gloss, a range of hair styling gel now available in a new packaging, is supposed to offer you the chance to create your desired hairstyles with its various setting powers, thereby satisfying the styling needs of all types of ...
NEW PRODUCTS & SERVICES:
Team colours
adidas has launched its new Chelsea FC official jersey in the country. The Chelsea kit in traditional Reflex Blue is supposed to have an ergonomically fitted shape, crew collar design with ‘Chelsea FC’ imprinted on rubber ...
NEW PRODUCTS & SERVICES:
Take a break
The Chesterfield deep-buttoned sofa is claimed to be made of genuine Italian leather and is available in 14 different colours. The collection, mainly imported from Italy, includes pieces for the home and professional space. The furniture ...
NEW PRODUCTS & SERVICES:
The finished look
Street Wear, the young and trendy brand from Modi Revlon, has launched Rich Matte Lip Color for the season. The new Lip colour available in 16 shades is supposed to give a rich, beautiful, matte colour to your lips without any drag ...
Comments & Letters to the Editor to: 
RSS Feeds