The Hindu Business Line : Friday, July 24, 2009

MARKETING

VENTURE CAPITAL: Food service chain GFA mulls PE route to raise funds
Owner of Pizza Corner chain plans 38 more outlets. Pizza Corner-owners Global Franchise Architects (GFA) is considering raising funds through private equity investment or through venture capitals as it looks to a 30-40 per cent compounded growth ...

ADVERTISING: Coca-Cola to air new campaign for Kinley
New Delhi, July 23 Coca-Cola India is set to launch a new marketing campaign for its packaged water brand ...

PROMOTIONS & OFFERS: Vodafone package for students
...

From Brand Line

HARDWARE: The netbook grips the market
The laptop’s younger and smaller cousin has caught the fancy of many.. In today’s world of convenience and convergence, most working professionals would confess to being acutely dependent on the computer and the Internet. How about ...

OUTLOOK: Small thinking… big rewards!
Consumers now seem to be obsessed with smaller things – something marketers need to take note of.. The other day I was in a presentation on one of my brands in the pain relief category (an Indian pain balm) and I noticed something ...

BRANDS: Glitter of the golden brands
A valuation exercise by Brand Finance for The Marketing Society of the UK looks at brands that shone brightest over the past 50 years.. I’d like to teach the world to sing, in perfect harmony,” sang Coca-Cola and a group of young ...

ADVERTISING: Where’s the gender sensitivity in ads?
Gender stereotypes rule Indian ads which portray women unflatteringly.. Television programmes with high viewership invariably have a large dose of advertising to promote a spate of products and services. The key to the success of these ads lies ...

INTERVIEW: ‘Longevity makes brands iconic’
Hugh Burkitt, Chief Executive of The Marketing Society of the UK, on the ’Golden Brands’ of our time.. Hugh Burkitt, Chief Executive of The Marketing Society of the UK answered BrandLine’s questions on the rationale for the ...

NEW PRODUCTS & SERVICES: Nourishing care
NIVEA LIP CARE launches ‘Care Gloss & Shine;’ which is supposed to provide nourishing care and a glamorous hint of gloss in a single product. The product is available in a tube pack in two fruit flavours — Pink Star ...

NEW PRODUCTS & SERVICES: Ground rules
Pergo has introduced its silver quality range of floors — PERGO Domestiq Plus, which is claimed to be a high pressure laminate equipped with its ...

NEW PRODUCTS & SERVICES: Stays on you!
Gatsby has launched a new deodorant perfume spray with double deodorant protection, which is supposed to contain two types of bactericide that kill a wide variety of germs responsible for body odour and provides freshness all day ...

NEW PRODUCTS & SERVICES: Glamorous touch
The Revlon ColorStay Luxurious Finish Mascara features black mascara and unique top coat in a single pack. The mascara is supposed to thicken and define the eyelashes and the top coat adds a silver glitter to the lashes. The product ...

NEW PRODUCTS & SERVICES: Clearing the air
Padmini Essentia has launched the PE60BF model of baffle filter electric chimneys with free air technology which is supposed to ensure efficient extraction of smoke and oil even at a lower suction, thereby minimising electricity ...

BOOKS: Marketing through the ethnic route
Food, apparel and rituals are among the ethnic emblems through which consumers express their identification, says S. Ramesh Kumar in Consumer Behaviour and Branding: Concepts, readings and cases ( ...

BOOKS: The celebrity fit
All too often, signing on celebrities seems to be done too mechanically and smacks of lazy thinking, rues Ramanujam Sridhar in Googly: Branding on Indian turf (

BOOKS: Three essentials
An essential task now is to ask, says Nicholas Bate in How to Sell and Market your way out of this Recession and get your Business buzzing like never before (Research Press). One of the biggest challenges in a recession is the ...

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Markets (July 23)

Nifty (at close)	4,528.55(+129.65)
US Dollar (Buy/Sell)	48.4450/4550
Brent crude (a bbl) Rs	3,167
Gold (a gram) Rs	1,365
Silver (a kg) Rs	23,545

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