The Hindu Business Line : Tuesday, August 04, 2009

MARKETING

BRANDS: Fossil to relaunch OyzterBay brand
Looking to bring jewellery from global range. Bangalore, Aug 3 Lifestyle retailer Fossil is looking to bring jewellery from its international portfolio into India, apart from relaunching jewellery brand OyzterBay (which Fossil acquired in 2006) ...

STRATEGY: Consumerfed gearing for Onam sales
Opens special outlets to sell commodities at subsidised rates. Kochi, Aug. 3 Kerala State Co-operative Consumers Federation Ltd, popularly known as Consumerfed, has opened special sales outlets throughout the State for the ensuing Onam festival ...

ADVERTISING: Online ad spend will see highest growth over next five years: PwC
Mumbai, Aug. 3 PricewaterhouseCoopers(PwC) has forecast the domestic entertainment and media (E&M) industry to grow by 10.5 per cent cumulatively between 2009 and 2013 to reach Rs 93,900 crore. Releasing its report for 2009, PwC claimed ...

BRANDS: ‘Nano’ fever grips Tata cos
Chennai, July 3 With the success of the Nano car, the word ‘Nano’ has become a buzzword within the Tata group, with practically every company of the group wanting to do some ‘Nano’ (low-cost) project, Mr ...

NEW PRODUCTS & SERVICES: Wipro Consumer plans Santoor variant
Bangalore, Aug. 3 Santoor, the 25-year-old soap brand from Wipro Consumer Care and Lighting, is planning to launch a new variant of the toilet soap in time for the coming festival ...

STRATEGY: Mahindra looking to expand non-tractor farm equipment biz
Mumbai, Aug. 3 Mahindra & Mahindra’s farm equipment sector plans to expand its non-tractor farm ...

BRANDS: Van Heusen wants to be a complete lifestyle brand
Van Heusen from Madura Garments is transforming itself from a formal menswear brand to a complete lifestyle brand. As part of its transition, the company is looking at introducing apparels and accessories to suit all ...

NEW PRODUCTS & SERVICES: Philips unveils modular switches
New Delhi, Aug. 3 Philips India has launched modular switches for the first time in ...

FINANCIAL PERFORMANCE: Kouton Retail posts marginal rise in net
Koutons Retail India Ltd has posted 6.07 per cent rise in net profit to Rs 11.50 crore compared with Rs 10.84 crore for the quarter ended June ...

From Brand Line

STRATEGY: Bata on forward march
Generations have gone to school and grown up on Bata. Now the footwear major is reinventing itself to appeal to a younger generation.. Bata is on a front foot. Seventy-five and still running strong, the age-old footwear brand has marched a long ...

STRATEGY: Menswear gets a new look
Apparel retailers spruce up efforts to give men the best fit.. You never get a second chance to make a first impression. If researchers and psychologists are to be believed, you are evaluated within the first three seconds of a new ...

ADVERTISING: The changing world of advertising
The challenge for today’s leaders is to reposition the industry as a profession to aspire for.. When you spend a lot of time in a particular industry or in doing a specific activity it is not uncommon to do some soul ...

DIRECT MARKETING: Going strong at 50
As it celebrates its golden jubilee, Amway lays the foundation for the future with an accent on connecting with its young customers and building brand awareness.. For a company, which in the words of its own Chairman, follows an ...

RETAILING: Go ‘kirana’ go
Real consumption still happens through the kirana stores in India.. We market grains, pulses edible oils and fruits. What could be the unique selling points we could use in our business? Ours is a no-frills ...

BOOKS: Marketing the police
The present-day policeman is generally viewed by the public with the same loathing as were his imperial predecessors; however, the authority wielded by the policeman has diminished considerably over time, rues Rohit Choudhary in ...

BOOKS: Symptoms of irrational thinking
Though words, by themselves, are neither good nor bad, some words can be symptoms of underlying illogical, distorted, or irrational thinking patterns, say Jeffrey A. Kottler and Matt Englar-Carlson in Learning Group ...

BOOKS: CV: is work in progress
If you are like most people, you will almost certainly have paid no attention to your CV since the last time you applied for a job, predicts Harry Freedman in How to Get a Job in a Recession (Research Press). “And, like ...

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Brand Quest

In Focus
Nano - The People's Car

Mandate 2009

Who is hiring?

More

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Online ad spend will see highest growth over next five years: PwC

Testing times ahead for Indian apparel exports to EU

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‘Nano’ fever grips Tata cos

Bank unions plan indefinite strike

Global white sugar breaches $500 a tonne

How many airlines do we need?

Looking back
Jul. 26-Aug. 1
Post exit, Sara Lee to pay Godrej for licensed brands

More malls vacant in cities as retail pace slows

Ashok Leyland launches multi-axle vehicle 3116