Business Daily from THE HINDU group of publications
Thursday, August 06, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, August 06, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING STRATEGY: Zicom pitches security systems as ‘lifestyle’ products Chennai, Aug. 5 Selling security systems as lifestyle products is the way forward for the growth of the retail security market, said Mr Santonu Choudhury, CEO, Zicom Retail Pvt. Ltd, a division of Zicom Electronic ... TRENDS: Weak monsoon boosts cement sales in July Mumbai, Aug. 5 The weak monsoon has come as a shot-in-the-arm for cement companies with most of them registering a rise in July despatches, compared to the same month last year. However, on a sequential basis, some, such as UltraTech ... NEW PRODUCTS & SERVICES: Dr Reddy’s launches Finrid Dr Reddy’s Laboratories Ltd has launched Finrid (Fentanyl Transdermal Patch) in the domestic market. “Used in the management of severe to moderate pain, Finrid provides continuous systemic delivery of Fentanyl, a potent opioid ...
NEW PRODUCTS & SERVICES:
Surya Roshni to hire 6,000
NEW PRODUCTS & SERVICES:
Dr Reddy’s launches new cream
BRANDS: An ageless proposition The basic concept employed by Wipro to sell Santoor soap has not changed in over two decades.. For over 20 years now, the Santoor woman has continued to baffle people with her ‘ageless skin.’ Is this an adman’s bold bet on ... SHOPPING: Differentiated range Customers frequent retailers who stock a range that is relevant to them. A look at the factors that help the retailer arrive at the right mix.. With regard to the assortments on offer, I recall two separate incidents from many years ago when the ... STRATEGY: A future in dirty linen The lack of a pan-India player in laundry services is an opportunity for Jyothy Labs.. It has been a year since Jyothy Laboratories Ltd (JLL) announced its foray into laundry services under the ‘Fabric Spa’ brand, but it was only in ... RADIO/TV: A multimedia approach Deutsche Welle, Germany’s international broadcaster, aims to collaborate with local partners to reach Indian audiences through TV, radio and the Internet.. For a generation of Indian television viewers brought up on a diet of Doordarshan ... BOOKS: Client-wise Winning a client is like wooing a girl, analogises Omkar Sane in Welcome to Advertising! (Tranquebar). You have to spend on her, impress her with flashy things she doesn’t understand, pamper her, meet her ... Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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