Business Daily from THE HINDU group of publications
Saturday, August 08, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Saturday, August 08, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING NEW PRODUCTS & SERVICES: Nano’s first customers have best impression ON THE ROAD. Mumbai, Aug. 7 Despite the claim of maximum speed of 105 km/hour for the Nano, Mr Ashish Balakrishnan, one of the first customers of the car could manage only 80-90 km. Mr Balakrishnan, who is yet to get a driving licence, relies on ... OUTLOOK: ‘Value formats’ lead retail sales recovery BL Research Bureau Worries over job losses, tightened purse strings and the liquidity squeeze have cast a cloud over the prospects of the retail sector for a ... RADIO/TV: TRAI scanner on cable television business Seeks financial details from broadcasters, DTH operators as well. New Delhi, Aug. 7 The Telecom Regulatory Authority of India (TRAI) has sought exhaustive financial details and “insights” into operating models of broadcasters and ... OUTLOOK: Retailers see 15% sales growth this festival season Bangalore, Aug. 7 Notwithstanding the disappointing monsoon, retailers are predicting at least a 15 per cent jump in sales compared with last ... NEW PRODUCTS & SERVICES: Matrix launches cost-effective AIDS drug regimen Once-daily intake of 4 ARVs for under $500 annually. Hyderabad, Aug. 7 Drug costs to fight HIV/AIDS are set to go down further thanks to the launch of a new, second line regimen by Matrix Labs and the ... PROMOTIONS & OFFERS: New brand ambassador for PepsiCo’s Aliva New Delhi, Aug. 7 PepsiCo India on Friday announced the launch of the ‘second phase’ of its marketing initiative for its cracker Aliva, two months after the product was first ... NEW PRODUCTS & SERVICES: Naukri.com launches salary tool ...
BRANDS: An ageless proposition The basic concept employed by Wipro to sell Santoor soap has not changed in over two decades.. For over 20 years now, the Santoor woman has continued to baffle people with her ‘ageless skin.’ Is this an adman’s bold bet on ... SHOPPING: Differentiated range Customers frequent retailers who stock a range that is relevant to them. A look at the factors that help the retailer arrive at the right mix.. With regard to the assortments on offer, I recall two separate incidents from many years ago when the ... STRATEGY: A future in dirty linen The lack of a pan-India player in laundry services is an opportunity for Jyothy Labs.. It has been a year since Jyothy Laboratories Ltd (JLL) announced its foray into laundry services under the ‘Fabric Spa’ brand, but it was only in ... RADIO/TV: A multimedia approach Deutsche Welle, Germany’s international broadcaster, aims to collaborate with local partners to reach Indian audiences through TV, radio and the Internet.. For a generation of Indian television viewers brought up on a diet of Doordarshan ... BOOKS: Client-wise Winning a client is like wooing a girl, analogises Omkar Sane in Welcome to Advertising! (Tranquebar). You have to spend on her, impress her with flashy things she doesn’t understand, pamper her, meet her ... Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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