Business Daily from THE HINDU group of publications
Monday, August 10, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Monday, August 10, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
|
|
|
|
|
MARKETING INSIGHT: Consumers go for high-end durables PRICE IS NO MATTER. Chennai, Aug. 9 Amitabh Tiwari, Business Head (Home Entertainment Business), LG Electronics India (P) Ltd, recalls that last year the company struggled to sell even 50 units of its top-end 50-inch plasma TVs ... BRANDING: Stand out from the crowd This is the touch that branding gives a company.. "Be on-demand and on-the-move. Anticipate consumer trends and respond quickly if you want to keep up with customer demand and market change," says Sophie Ann Terrisse, Founder and CEO of global ... STRATEGY: WGC to lure buyers with shopping festivals Pune, Aug 9 With new-age status symbols such ascell phones, laptops and white goods emerging serious contenders for the Indian consumer’s bonus and festival spend, the World Gold Council (WGC) is preparing to entice buyers back to ... PROMOTIONS & OFFERS: Realty players make highest bids at KPL auction Brigade Group, Puravankara arm and Fizza Developers win teams. The organisers of the Karnataka Premier League (KPL), the regional version of the Indian Premier League, have garnered Rs 35 crore for the tournament scheduled to begin on September ... IPR: GI tags sought for veena, lock The Tamil Nadu State Council has taken steps to get Geographical Indication Tags of Thanjavur Veena and Dindigul Lock, establishing their place of origin. These are the first two items among the 10 unique items, for which steps have been ...
BRANDS: An ageless proposition The basic concept employed by Wipro to sell Santoor soap has not changed in over two decades.. For over 20 years now, the Santoor woman has continued to baffle people with her ‘ageless skin.’ Is this an adman’s bold bet on ... SHOPPING: Differentiated range Customers frequent retailers who stock a range that is relevant to them. A look at the factors that help the retailer arrive at the right mix.. With regard to the assortments on offer, I recall two separate incidents from many years ago when the ... STRATEGY: A future in dirty linen The lack of a pan-India player in laundry services is an opportunity for Jyothy Labs.. It has been a year since Jyothy Laboratories Ltd (JLL) announced its foray into laundry services under the ‘Fabric Spa’ brand, but it was only in ... RADIO/TV: A multimedia approach Deutsche Welle, Germany’s international broadcaster, aims to collaborate with local partners to reach Indian audiences through TV, radio and the Internet.. For a generation of Indian television viewers brought up on a diet of Doordarshan ... BOOKS: Client-wise Winning a client is like wooing a girl, analogises Omkar Sane in Welcome to Advertising! (Tranquebar). You have to spend on her, impress her with flashy things she doesn’t understand, pamper her, meet her ... Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
|
The Hindu Group:
Home | About Us | Copyright | Archives | Contacts | Subscription
Copyright © 2009, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line |
RSS Feeds