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ADVERTISING: Online ads market hit by slowdown
Hyderabad, Aug. 16 Recession has taken its toll on the growing online advertisement market, which registered lower growth ...

From Brand Line

INTERVIEW: India will rise as brand owners rather than as brand creators
Dr Jagadish Sheth talks to BrandLine on the human factor in business, the Easternisation of the world and the recession.. Dr Jagadish N. Sheth, the Charles H. Kellstadt Professor of Marketing from Goizueta Business School at Emory University in ...

ADVERTISING: Not so simply South
Ogilvy Dakshin says its clients fared better after trying out a separate strategy for the South.. They look like any other vans that dot the roadscape – dusty and nondescript affairs painted in an unexceptional colour that don’t draw ...

BEVERAGES: Sweetening the treat
Sugarcane juice would find many more takers if the hygiene and ambience in which it is served were improved, as an experiment is proving.. Who doesn’t like cold sugarcane juice, especially on a hot summer day? It’s one of ...

ADVERTISING: Disturbing brand equity
Could your sales agents be damaging your brand with their behaviour on the phone?. Tele-selling is becoming a very tough thing to handle. My company deals in selling holidays. A recent brand audit has revealed that our brand equity before the ...

BOOKS: Be true to your mission statement
Organisations serious about their mission statements must reshape what they are busy doing every day to ensure that the effort is synchronised with what they plan to deliver, says Dan J. Sanders in Built to Serve: How to drive ...

NEW PRODUCTS & SERVICES: Just swipe it
Book and music retailer Landmark has launched ‘electronic gift cards’ across all its major stores in Chennai, Bangalore, Mumbai, Gurgaon, Pune, Vadodara, Ahmedabad and Lucknow. This is a first-of-its-kind concept in the Indian ...

NEW PRODUCTS & SERVICES: Aroma therapy
Kohinoor has announced the launch of “true basmati” in three new avatars — Platinum, the Authentic Traditional Basmati Rice; Gold, the Extra Long Basmati Rice and Silver, the new generation Super Basmati ...

NEW PRODUCTS & SERVICES: Degrees of comfort
Haier has launched a range of Side by Side refrigerators named Coupe. Designed especially for India, the new Coupe SBS refrigerators come with a wide electronic display panel for temperature control. The electronic temperature control panel ...

NEW PRODUCTS & SERVICES: For the gloss
Himalaya has launched monsoon hair care products that contain tea tree oil, traditionally used as an antiseptic. The anti-dandruff hair oil is available for Rs 70 for 100 ml and Rs 120 for 200 ml, anti-dandruff shampoo for Rs 100 for 200 ml and ...

NEW PRODUCTS & SERVICES: Matter of taste
Merisant India has launched Equal Elaichi, claimed to be the world’s first cardamom-flavoured sweetener. It is developed by and for the Indian consumer and is available across all premium outlets in cartons of 25 sachets each at Rs 45 ...

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