Business Daily from THE HINDU group of publications
Saturday, September 05, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Saturday, September 05, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING MARKET SHARES: LIC clocks 60% growth in fresh biz premiums in July Private players 11% in negative. Mumbai, Sept. 4 Are private sector life insurance companies losing steam in garnering new business vis-a-vis their State-owned rival? The insurance regulator’s data seem to suggest ... INSIGHT: Bottom-of-pyramid strategies: Churn under way Chennai, Sept. 4 Three popular FMCG sachets (New Clinic Plus shampoo, Bru instant coffee and Fair and Lovely Total Fairness cream – priced at Rs 1, 3 and 7, respectively) do not contain weight/volume ... MARKETING RESEARCH: New tool for opinion research The Chennai-based Kaybase, a business consulting firm, and Microhouse, a software firm, have joined hands to launch McKay, a suite of mobile-based technology products. McKay has been deployed for large-scale opinion research data collection ... STRATEGY: Lingerie maker Triumphs despite higher prices Chennai, Sept. 4 When lingerie-maker Triumph entered India in 2002, its innerwear was priced between Rs 100 and Rs 450. In a couple of years from now, however, a consumer here can pay Rs 5,000 for a piece of lingerie ... OUTLOOK: Canon hopes to see more business from non-metros Canon India Pvt Ltd expects 70 per cent of its camera and printer business to come from non-metro towns in two years as a result of widespread expansion in tier-II and tier-III markets, according to its Senior Vice-President, Mr Alok ...
OUTLOOK:
East West Ethnic Foods in talks for expansion
PROMOTIONS & OFFERS:
Goa handicrafts body draws up promotional plans
BRANDS: Serving up an Ace The success of Tata Motors’ mini-truck Ace has redefined the segment in which it operates.. Four years ago, when Tata Motors launched the Ace, the mood at the ceremony had been one of curiosity. The product in question was a mini-truck; ... PACKAGING: Packaged in history Vimal Kedia’s products and packaging museum in Bangalore can fill one with a deep sense of nostalgia of how things were.. Who would ever think that an aluminium tiffin carrier or a tin of baby food would be a collector’s item ... INTERVIEW: “The idea of a brand is different from branding” Kiran Khalap of chlorophyll on the consultancy’s 10-year-journey. On the eve of celebrating its 10 years, chlorophyll, the brand and communications consultancy, recently launched an online corporate brand alignment tool - litmosi, ... BRANDS: Why is my favourite brand going downhill? Jet Airways, which stood for smart and courteous service, now seems to have hit an air-pocket.. I have always been a great admirer of Jet Airways. I have had nothing but praise for this company that to me and several others epitomises ... CUSTOMER RELATIONSHIP MANAGEMENT: Enemy of our own making Businesses have only themselves to blame for creating a disillusioned lot of customers.. Two-time Pulitzer prize-winning historian Barbara Tuchman starts her book The March of Folly by firing off a series of questions. Each of these questions ... BOOKS: Marketing cuts in turbulence When the time comes to make cuts, marketing always seems to get the first swipe, and new product development the second, find Philip Kotler and John A. Caslione. The authors rue that such a response is always a mistake because it destroys ...
BOOKS:
Formula preparation
BOOKS:
Response to innovation
NEW PRODUCTS & SERVICES:
LED light in
NEW PRODUCTS & SERVICES:
Extreme acting
NEW PRODUCTS & SERVICES:
Daily grind
NEW PRODUCTS & SERVICES:
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