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NEW PRODUCTS & SERVICES: Benz’s Special Edition C-Class
Mercedes-Benz India on Tuesday announced the launch of its special edition C-Class. It would be available in two variants — C 200 KOMPRESSOR and C 220 CDI. The company plans to produce only 60 units of this special edition vehicle in order ...

NEW PRODUCTS & SERVICES: Honda Siel exports crankshafts to Japan
Launches upgraded version of Civic in three variants. New Delhi, Sept. 8 Honda Siel Cars India (HSCI) will begin export of engine components to Japan for six months starting ...

ADVERTISING: Brands get new ad platform with Compaq Cup
Portal to feature live Web cast of cricket matches. Hyderabad, Sept. 8 As the Compaq Cup triangular cricket series between India, New Zealand and Sri Lanka kicked off in Colombo on Tuesday, corporates got a new platform to advertise their ...

ONLINE MARKETING: Brands get new ad platform with Compaq Cup
Portal to feature live Web cast of cricket matches. Hyderabad, Sept. 8 As the Compaq Cup triangular cricket series between India, New Zealand and Sri Lanka kicked off in Colombo on Tuesday, corporates got a new platform to advertise their ...

STRATEGY: For Godrej, urban demand makes a good summer
New Delhi, Sept. 8 Godrej Appliances, a part of Godrej and Boyce Manufacturing Co Ltd, will be making an investment of approximately Rs 200 crore to hike its capacity, beef up marketing as well as investments in moulds for various ...

PERFORMANCE: SIAM steps up forecast as vehicle sales grow
The upward trend in vehicle sales continued in August. Total passenger vehicle sales grew by 22.4 per cent at 1,52,100 units. In August, the total number of all vehicles sold was up 24.33 ...

EVENTS: Dampening deal
...

From Brand Line

BRANDS: Serving up an Ace
The success of Tata Motors’ mini-truck Ace has redefined the segment in which it operates.. Four years ago, when Tata Motors launched the Ace, the mood at the ceremony had been one of curiosity. The product in question was a mini-truck; ...

PACKAGING: Packaged in history
Vimal Kedia’s products and packaging museum in Bangalore can fill one with a deep sense of nostalgia of how things were.. Who would ever think that an aluminium tiffin carrier or a tin of baby food would be a collector’s item ...

INTERVIEW: “The idea of a brand is different from branding”
Kiran Khalap of chlorophyll on the consultancy’s 10-year-journey. On the eve of celebrating its 10 years, chlorophyll, the brand and communications consultancy, recently launched an online corporate brand alignment tool - litmosi, ...

BRANDS: Why is my favourite brand going downhill?
Jet Airways, which stood for smart and courteous service, now seems to have hit an air-pocket.. I have always been a great admirer of Jet Airways. I have had nothing but praise for this company that to me and several others epitomises ...

CUSTOMER RELATIONSHIP MANAGEMENT: Enemy of our own making
Businesses have only themselves to blame for creating a disillusioned lot of customers.. Two-time Pulitzer prize-winning historian Barbara Tuchman starts her book The March of Folly by firing off a series of questions. Each of these questions ...

BOOKS: Marketing cuts in turbulence
When the time comes to make cuts, marketing always seems to get the first swipe, and new product development the second, find Philip Kotler and John A. Caslione. The authors rue that such a response is always a mistake because it destroys ...

BOOKS: Formula preparation
In My Story (www.harpercollins.co.uk), Lewis Hamilton captures the details of plant visits as part of his training and development. “I visited all the different departments and engineers both ...

BOOKS: Response to innovation
A bad consumer response in creative development research isn’t necessarily the end of the world, says Jon Steel in Truth, Lies & Advertising: The Art of Account Planning (
NEW PRODUCTS & SERVICES: Clean wheels
Xenos Technologies has launched a new range of car care products, one of whose features is low pH/alkaline effectiveness. The Auto Glass Cleaner is meant for clear and tinted windows. It contains no ammonia, making it safe for users ...

NEW PRODUCTS & SERVICES: LED light in
Cosmo Floor has launched the Eyeleds range of LED lighting systems. The range comprises Eyeleds for interiors, Power Eye, Colour Eye, Eyeleds Outdoor Professional and Eyeleds Quartz (for textured flooring). The LEDs are available in round, ...

NEW PRODUCTS & SERVICES: Extreme acting
Jotun Paints has announced the launch of its premium industrial product – Jotatemp 650. This high-build coating has been developed to prevent corrosion of industrial equipment operating in extreme conditions. This coating product is able ...

NEW PRODUCTS & SERVICES: Daily grind
Morphy Richards has launched the Icon DLX Mixer Grinder. It has a 750 Watts motor. It has a 90-degree, three-speed function that comes with three multi-utility jars and break-resistant polycarbonate jar handles and dome caps. It comes with ...

NEW PRODUCTS & SERVICES: Pasta fest
Domino's Pizza India has launched pasta. The range is available in Tangy Red (tomato-based) and Cheesy White (white sauce-based) in both vegetarian and non-vegetarian versions. The vegetarian and non-vegetarian pastas are priced at Rs 69 ...

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