The Hindu Business Line : Thursday, September 17, 2009

VARIETY

SPORTS: Does one have to force India to cheer?
Sports personalities are powerful brands who can engage viewers across geographical boundaries.. Force India recently drove to a maiden Indian success in Formula One, set up by an Italian driver, a German car and a ...

SHOPPING: Delivering a memorable customer experience
The faith and trust a customer places in a retailer is a function of his shopping experience.. (This is the next in the series on Indian retail by the author. Refer to earlier articles in Brandline dated August 6, 2009 and June ...

ARTS & CRAFTS: Art auction fetches Rs 10.4 cr
Saffronart, an auctioneer of modern and contemporary Indian art, fetched Rs 17.6 crore from its 95 lots in its Autumn Online Auction held at the beginning of the month. The auction sold 77 per cent of the 95 lots on sale, a 41 per cent ...

From Life

PEOPLE: The winning code
Tune in to the CEO of TCS to catch the excitement of growing a small company into the country’s top tech player.. He is a self-acknowledged lover of gadgets but surprisingly enough, the TCS CEO, S. Ramadorai, “fought against ...

PEOPLE: Tid-bits and bytes
Reading: I enjoy reading multiple subjects, from science to art history, to biographies of historians, to Ramchandra Guha’s books. I like to read Chris Patton and Amartya Sen for their deep understanding of issues and ...

INTERNATIONAL TRAVEL: On location
Casablanca — movie magic amidst Moroccan cultural mosaic.. To those of us in our 60s and 70s, Casablanca will remain the town where Bogie romanced the ethereal Ingrid Bergman with his gravelly, raspy voice and his weary bedroom eyes. The ...

HUMAN RESOURCES: Getaways from office
Outbound training for team dynamics.. What does one do after spending 12 hours a day, six days a week and months on end in the stressful confines of the office? Take a break, of course, and get away from it all… But then, the thought of ...

EVENTS: Avadhi flavours of Eid
Though the splendour and exotica of yore are missing, Lucknow is a transformed city during Ramzan.. In its long journey from flea markets to swanky malls, when it comes to food, Lucknow, the city of Nawabs, has retained the flavours of the past ...

BOOKS: Frames in deep thought
Forty-four years after his death, the story of Bimal Roy (July 12, 1909 – Jan 8, 1966), the man who gave modern Indian cinema a soul, has been put together as a centenary tribute by his daughter Rinki ...

BOOKS: Alchemy of words
Paulo Coelho stirs in his readers a hunger to explore the esoteric and hold a mirror before their own lives.. “Everyone on earth has treasure that awaits him,” his heart said. “We, people’s hearts, seldom say much about ...

CINEMA: Nothing to show
Too many films, too little information, and the odd ‘official’ remake.. Time was when the month of Ramzan was free of cinema. When a huge proportion of the film-going populace was meant to be engaged in fasting and feasting, with no ...

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Markets (Sept 16)

Nifty (at close)	4,958.40(+66.30)
US Dollar (Buy/Sell)	48.23/24
Brent crude (a bbl) Rs	3,320
Gold (a gram) Rs	1,477
Silver (a kg) Rs	28,725

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