Business Daily from THE HINDU group of publications
Monday, September 21, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Monday, September 21, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING PROMOTIONS & OFFERS: Hotels, travel cos dole out festival packages LURING TRAVELLERS. The upcoming festival season could be the best time to travel this year. With five star hotels currently quoting room rates that are 30 per cent lower than last year, travelling will be lighter on ... INSIGHT: Online networking as a marketing tool It was not too long ago that Orkut was all the rage among the youth, but today Facebook is firmly established as the networking site to be on. Meanwhile, LinkedIn has established itself as the most attractive networking site for ... RETAILING: Kerala allows retail sale of Tamiflu The Kerala Government has allowed the sale of Oseltamivir (Tamiflu) tablets used for treating Influenza A (H1N1) as a Schedule X drug through medical shops and pharmacies in private hospitals. However, the current system of Government ... PROMOTIONS & OFFERS: Dishtv extends Onam offer ... NEW PRODUCTS & SERVICES: Ambuja Realty opens mall ...
STRATEGY: Making a comeback Zee’s star is on the ascendant again as it revamps programming and cuts costs.. It was towards the end of June this year that Zee TV finally managed to break the stranglehold of Star and Colors to regain a dominant position in the general ... BRANDS: Does one have to force India to cheer? Sports personalities are powerful brands who can engage viewers across geographical boundaries.. Force India recently drove to a maiden Indian success in Formula One, set up by an Italian driver, a German car and a ... NEW PRODUCTS & SERVICES: Getting under the skin The launch of Uveda and Neutrogena are testimony to the potential of the skincare market.. Women are already spoilt for choice when it comes to buying skincare products. Multinationals such as Hindustan Unilever and L’Oreal, along with ... ADVERTISING: A campaign for mobility The TVS Scooty Institute has earned Mudra Max many awards in the event/media category.. S. Venkatraman, the managing partner of Vijayabharathi Enterprises, a TVS Motor dealership in Tirupathi, is a very happy man. In the past three years, the ... RETAILING: Delivering a memorable customer experience The faith and trust a customer places in a retailer is a function of his shopping experience.. (This is the next in the series on Indian retail by the author. Refer to earlier articles in Brandline dated August 6, 2009 and June ... BRANDS: With plans just Fab Fabindia the brand stands for much more than ethnic chic; it represents a sustainable retail model. Read on to find out more about its future plans.. At a time when brands are looking to bring more products and lines under their own labels, ... BOOKS: Raise ideas with passion Enthusiasm doesn’t necessarily call for a loud rah-rah or a project cheerleader, but one can definitely capture the importance of the effort by one’s emotional commitment, says Mike Thompson in The ...
BOOKS:
The ‘sound’ connection
BOOKS:
Communicate more effectively
NEW PRODUCTS & SERVICES:
Scrub clean
NEW PRODUCTS & SERVICES:
Hair fare
NEW PRODUCTS & SERVICES:
Unfuzzy logic
NEW PRODUCTS & SERVICES:
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