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MARKETING
NEW PRODUCTS & SERVICES:
Aggressively priced Chevrolet Cruze to heat up D segment battle
GM hopes to sell 500-600 units a month. New Delhi, Oct. 12 General Motors (GM) India announced on Monday the launch of the Chevrolet Cruze, the first car in the company’s long awaited 300 ...
STRATEGY:
Battle of Britannia: Cut costs to maintain margins
New Delhi, Oct. 12 Britannia Industries has adopted various measures to cut cost to maintain margins and will continue to ...
STRATEGY:
Idea Cellular cuts rates in Mumbai
...
NEW PRODUCTS & SERVICES:
No India launch of Mini hatchback for now, says BMW
Mumbai, Oct. 12 German auto major BMW has no immediate plans to bring its Mini hatchback to India, said Mr Peter Kronschnabl, President, BMW ...
OUTLOOK:
TVS Motor eyes 50% of 3-wheeler market
TVS Motor Company Ltd is eyeing 50 per cent share of the country’s three-wheeler market in three years to become the dominant player in the segment, according to its President (Marketing), Mr H. S. ...
STRATEGY:
Puma looks beyond sports
Ties up with Gini & Jony to market kidswear. New Delhi, Oct. 12 Shoes and sportswear maker Puma Sports India Pvt Ltd, a subsidiary of Puma AG Rudolf Dassler Sport, is moving from being just a sports and accessories brand to a complete ...
BRANDS:
DLF unit to bring DKNY brand to India
New Delhi, Oct. 12 DLF Brands, the lifestyle retail arm of DLF Ltd, has inked an agreement with Christina Ong’s Club 21 Group, the international licensee for DKNY Jeans, to launch the brand ...
NEW PRODUCTS & SERVICES:
Century Plyboards laminates
Century Plyboards (I) Ltd on Monday unveiled a range of laminates in the catalogue La oficina movida and La urbana. The company’s design team has developed 76 new designs based on Spanish themes, according to a company release. ...
MARKETING:
The overkill is just not cricket
With cricket now played in three formats, sports channels grapple with the challenge of keeping viewers glued to the TV.. The advent of Twenty20 cricket has not only intensified corporatisation of the sport, but has also commoditised it in ...
OUTLOOK:
Why LG says life’s good
The consumer durables major continues to grow rapidly and makes plans for the future, unfazed by the slowdown.. The ‘VIP Room’ at LG Electronics’s India headquarters remains the same except for a bigger high-definition LCD TV ...
ADVERTISING:
When media fits the bill
Personal media enable advertisers to reach consumers even in media-dark areas.. A cooking gas bill carrying the fragrance of jasmine is probably surreal, but it’s just one of the several uses a bill has in the world of advertising. When ...
ADVERTISING:
Keep smiling, things can’t get worse!
The advertising industry is going through tough times. But it’s important to take the mind off the gloom.. Times are bad! How often have we heard this in recent times? Throw in the media adding their two bit, talk of layoffs, salary ...
STRATEGY:
Chicken brand & egg advertising ask harish bijoor
Branding is about strategy, and advertising is the physical execution of that strategy.. What is branding and what is advertising? Is there a difference between ...
NEW PRODUCTS & SERVICES:
The big chill
Godrej Appliances has launched Eon i-fresh refrigerator range. The new range packs in features that preserve freshness for a long time and offers better space management. It has a four-star energy rating and is reportedly 100 per cent CFC-, HFC- ...
NEW PRODUCTS & SERVICES:
Tile style
Somany Ceramics Ltd has introduced a range of tiles named Rodeo. The tiles have a stone finish texture. Rodeo has Veil Craft (VC) covering, a technology to render the tile abrasion-resistant, stain-free and protect the colour and design. The ...
NEW PRODUCTS & SERVICES:
Forever fragrant
Adidas has designed a new range of fragrances for women with active lifestyles. They include Fruity Rhythm, Floral Dream, Tropical Passion, Pure Lightness and Natural Vitality. These fragrances are now available in a 150 ml body spray priced at ...
NEW PRODUCTS & SERVICES:
Bug off!
Mediker has launched a new single-use sachet at a price of Rs 5. The sachet is available at major chemists and general stores across the country. It contains a proprietary blend of natural actives such as coconut, neem and camphor that are known ...
NEW PRODUCTS & SERVICES:
Can it!
Tupperware has launched three new designs in its Royal Jaipur Collection. The new range of canisters with one-touch-seal claims to lock in freshness and aroma. The canisters come in three different sizes: 650 ml at Rs 450 (set of 2), 950 ml at ...
BOOKS:
Failure to focus, the first trap bookmark
Unwary new leaders can fall into some common traps, says Michael D. Watkins in The First 90 Days ( www.tatamcgrawhill.com). The first of the five traps that he lists is the failure ...
BOOKS:
Unstoppable Mumbai
Mumbai crackles with a raw energy that seeps out of every open sewer and explodes with every ‘parping’ horn from the black and yellow taxis that churn out enough pollution to make your eyes weep the moment you set foot out into ...
BOOKS:
Village market
To those who have migrated to cities, the word santhai can stir up memories of the village market in Tamil Nadu. And a redeeming development in recent times is the popularity of uzhavar santhai or ...
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