|
|
MARKETING
RURAL MARKETING:
Two-wheeler makers ‘Discover’ new ‘Passion’ for rural market
Manoj Bansal recently changed his two-year-old Splendour for a new Passion Pro at the Hero Honda dealership in Sardhana, a small town about 20 km from Meerut, Uttar ...
NEW PRODUCTS & SERVICES:
Allen Solly extends brand to innerwear, fragrances
After kids’ line plans to introduce women’s footwear, eyewear. New Delhi, Oct. 13 Allen Solly, the ‘smart casual’ apparel brand from Madura Garments, is gearing up to become a complete lifestyle ...
STRATEGY:
Luxury watch brands cut margins to keep India prices at global levels
Bangalore, Oct. 13 Luxury watch brands are traditionally known to be priced higher in India due to the high import duties but some brands are trying to overcome the price barrier and keep India prices close to international levels, even if ...
STRATEGY:
Reliance Big TV targets ‘quality’ subscribers
Chennai, Oct. 13 Direct-to-home service provider Reliance Big TV, part of Reliance Communications, has earmarked Rs 50-crore for a new media campaign that it has just rolled out to enhance its subscriber base. The six-week campaign across ...
NEW PRODUCTS & SERVICES:
Mudra launches out-of-home 50:50 venture with Clear Channel
Mumbai, Oct. 13 The Mudra Group has launched an OOH (out-of-home) specialist venture, Clear Channel Mudra LLP, through a 50:50 joint venture with Clear Channel ...
OUTLOOK:
Hind Sanitaryware looking for overseas buys
Mumbai, Oct. 13 Hindustan Sanitaryware and Industries Ltd (HSIL) is looking at overseas acquisitions in the building ...
ONLINE MARKETING:
mjunction launches retail shopping portal
Kolkata, Oct. 13 mjunction services Ltd, a 50:50 e-commerce joint venture of Tata Steel and SAIL, today launched retail shopping portal ...
PROMOTIONS & OFFERS:
Aircel ‘unlimited tune cards’
Aircel has launched ‘Unlimited Dialer Tune Cards’ for consumers to get an experience in the world of music at no extra cost. The company introduced the cards in physical sachet format for as low as Rs7 for a sachet for seven days. ...
MARKETING:
The overkill is just not cricket
With cricket now played in three formats, sports channels grapple with the challenge of keeping viewers glued to the TV.. The advent of Twenty20 cricket has not only intensified corporatisation of the sport, but has also commoditised it in ...
OUTLOOK:
Why LG says life’s good
The consumer durables major continues to grow rapidly and makes plans for the future, unfazed by the slowdown.. The ‘VIP Room’ at LG Electronics’s India headquarters remains the same except for a bigger high-definition LCD TV ...
ADVERTISING:
When media fits the bill
Personal media enable advertisers to reach consumers even in media-dark areas.. A cooking gas bill carrying the fragrance of jasmine is probably surreal, but it’s just one of the several uses a bill has in the world of advertising. When ...
ADVERTISING:
Keep smiling, things can’t get worse!
The advertising industry is going through tough times. But it’s important to take the mind off the gloom.. Times are bad! How often have we heard this in recent times? Throw in the media adding their two bit, talk of layoffs, salary ...
STRATEGY:
Chicken brand & egg advertising ask harish bijoor
Branding is about strategy, and advertising is the physical execution of that strategy.. What is branding and what is advertising? Is there a difference between ...
NEW PRODUCTS & SERVICES:
The big chill
Godrej Appliances has launched Eon i-fresh refrigerator range. The new range packs in features that preserve freshness for a long time and offers better space management. It has a four-star energy rating and is reportedly 100 per cent CFC-, HFC- ...
NEW PRODUCTS & SERVICES:
Tile style
Somany Ceramics Ltd has introduced a range of tiles named Rodeo. The tiles have a stone finish texture. Rodeo has Veil Craft (VC) covering, a technology to render the tile abrasion-resistant, stain-free and protect the colour and design. The ...
NEW PRODUCTS & SERVICES:
Forever fragrant
Adidas has designed a new range of fragrances for women with active lifestyles. They include Fruity Rhythm, Floral Dream, Tropical Passion, Pure Lightness and Natural Vitality. These fragrances are now available in a 150 ml body spray priced at ...
NEW PRODUCTS & SERVICES:
Bug off!
Mediker has launched a new single-use sachet at a price of Rs 5. The sachet is available at major chemists and general stores across the country. It contains a proprietary blend of natural actives such as coconut, neem and camphor that are known ...
NEW PRODUCTS & SERVICES:
Can it!
Tupperware has launched three new designs in its Royal Jaipur Collection. The new range of canisters with one-touch-seal claims to lock in freshness and aroma. The canisters come in three different sizes: 650 ml at Rs 450 (set of 2), 950 ml at ...
BOOKS:
Failure to focus, the first trap bookmark
Unwary new leaders can fall into some common traps, says Michael D. Watkins in The First 90 Days ( www.tatamcgrawhill.com). The first of the five traps that he lists is the failure ...
BOOKS:
Unstoppable Mumbai
Mumbai crackles with a raw energy that seeps out of every open sewer and explodes with every ‘parping’ horn from the black and yellow taxis that churn out enough pollution to make your eyes weep the moment you set foot out into ...
BOOKS:
Village market
To those who have migrated to cities, the word santhai can stir up memories of the village market in Tamil Nadu. And a redeeming development in recent times is the popularity of uzhavar santhai or ...
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
|
RSS Feeds