The Hindu Business Line : Tuesday, October 20, 2009

MARKETING

NEW PRODUCTS & SERVICES: TVS set to launch India’s first auto-clutch bike
SMOOTHER RIDE. Mumbai, Oct. 19 TVS Motor Company is gearing up to launch the country’s first motorcycle with automatic clutch by the end of this ...

MARKETING RESEARCH: Strong consumer demand spells cheer for industry: FICCI survey
The rising demand in the festive season has brought back the cheer for retailers and manufacturing companies, many of whom are in fact revising upwards their ...

TRENDS: Car sales sparkle in Diwali weekend
Mumbai, Oct. 19 This has been a heady Diwali weekend for carmakers which could pave the way for good sales numbers ...

EVENTS: Meet on branding, advertising for future managers
Chennai, Oct. 19 Insights are the facts related to the brand that are obvious. “It will be right in front of you, but you fail to see them and when you do see, you wonder how come you never saw them before. These insights are worth ...

From Brand Line

BRANDS: Licence to bill
Brands of every hue are capitalising on the potential of licensing.. Popular comic character Chacha Chaudhary and Sabu have been vanquishing enemies with brains and brawn for years. Harbhajan Singh ‘Bhajji’ threw a googly to his ...

ADVERTISING: A strategy of monopoly
Marketers have taken to reserving chunks of advertising time on channels exclusively for their brands, blocking out competition.. Last month when Hindustan Unilever Ltd (HUL) decided to monopolise airtime across the Star and Zee network for a ...

STRATEGY: Minding their business!
With its focus on comfort minus the frills, this segment of hotels appeal to a cross-section of guests.. The arrival of the Novotel brand has brought the business hotel segment in the country into renewed ...

BRANDS: Air India grounded, Brand Bapu flies high
Scene & Unseen returns with thoughts on two iconic brands.. The services sector has blossomed into one of the most important advertising sectors in our economy. Telecom, financial services, hospitality and travel are just a few categories ...

BOOKS: A dead change in your office…
A lounge that is meant for leaders and managers is the venue for an evening meeting. All the suspects are to be gathered there at 7 pm, and the murderer is to be announced! Hey, where are we? In one of the concluding chapters of ...

BOOKS: How Apple bites into the market
In less than a decade, Apple reinvented itself, removing the ‘Computer’ from its name to be simply Apple Inc., and this move speaks volumes about where the company is headed, says Jason D. O’Grady in How Apple ...

BOOKS: Innovation through five phases
Metal, water, wood, fire, and earth. Seemingly close to the panchabhutas or the elements making up the universe, but these are the ‘five elements of change’ that Kaihan Krippendorff discusses in The Way ...

NEW PRODUCTS & SERVICES: Barbie world
Mattel has introduced Barbie Consumer Electronics. It is designed for girls with a penchant for technology and style. It is for girls aged five years and upwards. The range includes Barbie Blossom DVD player, Bloombox-Portable Two-in-One, ...

NEW PRODUCTS & SERVICES: Do not eat!
Parachute Advanced Starz has launched India’s first ever chocolate-flavoured shampoo for children. Earlier it had launched a strawberry fragrance, for kids between 6 and 12 years. Priced at Rs 54, this limited edition pack is available ...

NEW PRODUCTS & SERVICES: Daily bread
Bajaj Electricals has launched ATX 7 Auto Pop-up toaster. The toaster has a sleek cool-touch body to ensure that the user does not burn her fingers. It also has variable browning controls to suit individual choices. It has a mid-cycle ...

NEW PRODUCTS & SERVICES: Jiffy spiffy
Avon has introduced the Pro-To-Go Lipstick. The design allows one to open, apply and close the lipstick with just one hand. It is available in 10 shades ranging from warm pinks to sweet browns and golden plum. It costs ...

NEW PRODUCTS & SERVICES: Bottling the blue
ITC has launched Fiama Di Wills Aqua Pulse shower gel. This is a blue transparent shower gel and is available in a 200 ml bottle. The price is ...

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