Business Daily from THE HINDU group of publications Wednesday, October 21, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING BRANDS: Coke wins case against Bisleri for Maaza brand name The Delhi High Court has asked the Ramesh Chauhan-led Bisleri International to stop selling the mango flavoured soft-drink under the trade name Maaza in India, giving Coca-Cola a victory in a trademark ... RETAILING: Retailers sparkle as festival season boosts spending Established brands, jewellers gain most. Bangalore, Oct. 20 The festival season seems to have erased memories of floods, flu and famine. Indians are shopping again and retailers, particularly in the organised segment, are back in high spirits ... STRATEGY: CavinKare restaurant in Chennai soon Chennai, Oct. 20 After entering the restaurant business with its first outlet – CK’s Foodstaurant in Puducherry – early this year, the Chennai-based CavinKare Pvt Ltd is all set to expand its footprint in that space with ... PROMOTIONS & OFFERS: Tata DoCoMo’s ‘Night Pack’ offer Tata DoCoMo, the GSM brand of Tata Teleservices Ltd, has launched a new plan ‘Night Pack’ for prepaid customers across all circles. Priced at Rs 14, the offer is open until October 30. Under this plan, the customer can talk for ...
BRANDS: Licence to bill Brands of every hue are capitalising on the potential of licensing.. Popular comic character Chacha Chaudhary and Sabu have been vanquishing enemies with brains and brawn for years. Harbhajan Singh ‘Bhajji’ threw a googly to his ... ADVERTISING: A strategy of monopoly Marketers have taken to reserving chunks of advertising time on channels exclusively for their brands, blocking out competition.. Last month when Hindustan Unilever Ltd (HUL) decided to monopolise airtime across the Star and Zee network for a ... STRATEGY: Minding their business! With its focus on comfort minus the frills, this segment of hotels appeal to a cross-section of guests.. The arrival of the Novotel brand has brought the business hotel segment in the country into renewed ... BRANDS: Air India grounded, Brand Bapu flies high Scene & Unseen returns with thoughts on two iconic brands.. The services sector has blossomed into one of the most important advertising sectors in our economy. Telecom, financial services, hospitality and travel are just a few categories ... BOOKS: A dead change in your office… A lounge that is meant for leaders and managers is the venue for an evening meeting. All the suspects are to be gathered there at 7 pm, and the murderer is to be announced! Hey, where are we? In one of the concluding chapters of ...
BOOKS:
How Apple bites into the market
BOOKS:
Innovation through five phases
NEW PRODUCTS & SERVICES:
Do not eat!
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Daily bread
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Jiffy spiffy
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