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Wednesday, October 21, 2009
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MARKETING

BRANDS: Coke wins case against Bisleri for Maaza brand name
The Delhi High Court has asked the Ramesh Chauhan-led Bisleri International to stop selling the mango flavoured soft-drink under the trade name Maaza in India, giving Coca-Cola a victory in a trademark ...

RETAILING: Retailers sparkle as festival season boosts spending
Established brands, jewellers gain most. Bangalore, Oct. 20 The festival season seems to have erased memories of floods, flu and famine. Indians are shopping again and retailers, particularly in the organised segment, are back in high spirits ...

STRATEGY: CavinKare restaurant in Chennai soon
Chennai, Oct. 20 After entering the restaurant business with its first outlet – CK’s Foodstaurant in Puducherry – early this year, the Chennai-based CavinKare Pvt Ltd is all set to expand its footprint in that space with ...

PROMOTIONS & OFFERS: Tata DoCoMo’s ‘Night Pack’ offer
Tata DoCoMo, the GSM brand of Tata Teleservices Ltd, has launched a new plan ‘Night Pack’ for prepaid customers across all circles. Priced at Rs 14, the offer is open until October 30. Under this plan, the customer can talk for ...

From Brand Line

BRANDS: Licence to bill
Brands of every hue are capitalising on the potential of licensing.. Popular comic character Chacha Chaudhary and Sabu have been vanquishing enemies with brains and brawn for years. Harbhajan Singh ‘Bhajji’ threw a googly to his ...

ADVERTISING: A strategy of monopoly
Marketers have taken to reserving chunks of advertising time on channels exclusively for their brands, blocking out competition.. Last month when Hindustan Unilever Ltd (HUL) decided to monopolise airtime across the Star and Zee network for a ...

STRATEGY: Minding their business!
With its focus on comfort minus the frills, this segment of hotels appeal to a cross-section of guests.. The arrival of the Novotel brand has brought the business hotel segment in the country into renewed ...

BRANDS: Air India grounded, Brand Bapu flies high
Scene & Unseen returns with thoughts on two iconic brands.. The services sector has blossomed into one of the most important advertising sectors in our economy. Telecom, financial services, hospitality and travel are just a few categories ...

BOOKS: A dead change in your office…
A lounge that is meant for leaders and managers is the venue for an evening meeting. All the suspects are to be gathered there at 7 pm, and the murderer is to be announced! Hey, where are we? In one of the concluding chapters of ...

BOOKS: How Apple bites into the market
In less than a decade, Apple reinvented itself, removing the ‘Computer’ from its name to be simply Apple Inc., and this move speaks volumes about where the company is headed, says Jason D. O’Grady in How Apple ...

BOOKS: Innovation through five phases
Metal, water, wood, fire, and earth. Seemingly close to the panchabhutas or the elements making up the universe, but these are the ‘five elements of change’ that Kaihan Krippendorff discusses in The Way ...

NEW PRODUCTS & SERVICES: Barbie world
Mattel has introduced Barbie Consumer Electronics. It is designed for girls with a penchant for technology and style. It is for girls aged five years and upwards. The range includes Barbie Blossom DVD player, Bloombox-Portable Two-in-One, ...

NEW PRODUCTS & SERVICES: Do not eat!
Parachute Advanced Starz has launched India’s first ever chocolate-flavoured shampoo for children. Earlier it had launched a strawberry fragrance, for kids between 6 and 12 years. Priced at Rs 54, this limited edition pack is available ...

NEW PRODUCTS & SERVICES: Daily bread
Bajaj Electricals has launched ATX 7 Auto Pop-up toaster. The toaster has a sleek cool-touch body to ensure that the user does not burn her fingers. It also has variable browning controls to suit individual choices. It has a mid-cycle ...

NEW PRODUCTS & SERVICES: Jiffy spiffy
Avon has introduced the Pro-To-Go Lipstick. The design allows one to open, apply and close the lipstick with just one hand. It is available in 10 shades ranging from warm pinks to sweet browns and golden plum. It costs ...

NEW PRODUCTS & SERVICES: Bottling the blue
ITC has launched Fiama Di Wills Aqua Pulse shower gel. This is a blue transparent shower gel and is available in a 200 ml bottle. The price is ...






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Markets (Oct 20)
Nifty (at close)5,112.60(-29.20)
US Dollar (Buy/Sell)46.11/12
Brent crude (a bbl) Rs3,551
Gold (a gram) Rs1,488
Silver (a kg) Rs28,365

Brand Quest

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In Focus
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Mandate 2009

Who is hiring?

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Tax issues may delay off-the-shelf retail availability of Windows 7

Poor US, Europe demand worries seafood exporters

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Telecom Ministry seeks Finance Minister’s intervention on 3G spectrum

Looking back
Oct. 11-Oct. 17
Luxury watch brands cut margins to keep India prices at global levels

Raymond withdraws Notting Hill from metros



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