Business Daily from THE HINDU group of publications
Friday, October 23, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Friday, October 23, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING RETAILING: ITC’s Lifestyle upbeat on improving consumer sentiments Kolkata, Oct. 22 From almost flat sales growth in 2008-09, ITC Ltd’s Lifestyle Retailing Business Division saw low-single digit growth during the first quarter of 2009-2010. It is hopeful of witnessing 15 per cent sales growth during ... BRANDS: Pavers launches Staccato brand New Delhi, Oct. 22 Pavers England Footprints Ltd, a joint venture of London-based Pavers Foresight Smart Ventures and Chennai-based Forward Group, has launched premium fashion footwear brand Staccato in ...
STRATEGY: The laptop of style The plain vanilla laptop is now a marvel of colour and design thanks to the changing preferences of consumers who see the gadget as a style statement.. Twenty-eight year old Sheetal Gupta wears her attitude – literally. An advertising ... SOCIETY & DEVELOPMENT: Dial M for empowerment What goes into Nokia’s Life Tools service, which aims to make a difference to the lives of people, especially the underprivileged?. Clad in a striped blue shirt, young Umesh Markad of Kurduwadi village in Maharashtra’s Solapur ... ADVERTISING: A tribute to print advertising Our columnist makes a case for a return to the medium which, he says, allows marketers to “sell rationally”.. When was the last time you saw a great print ad? I know I must scratch my head to get the answer, but given my failing ... STRATEGY: Home sweet home Local markets should be a source of strength for producers; Indian growers and manufacturers will do well to nurture them.. Why are home markets important for commodities? Why not go all out in the international markets and make a success of ... PROMOTIONS & OFFERS: Playing their cards right Public sector banks get onto the prepaid gift cards bandwagon.. With the festive season usually witnessing an upsurge in consumer spending, many public sector banks (PSBs) are launching prepaid gift cards and promoting it as an ideal gift ... BOOKS: Your headline must have stopping power In successful creative work, the message comes before you begin designing, says Margo Berman in Street-Smart Advertising: How to Win the Battle of the Buzz ( NEW PRODUCTS & SERVICES: Leading light BeYu, a premium German colour cosmetics band from Elder Health Care, has introduced a new feature for its lip make-up – Lip Lights. An in-built LED lamp lights up every time the cap is opened. Also, a mirror has been incorporated into ...
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