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MARKETING
STRATEGY:
Britannia bets big on small packs
Ms Vinita Bali chuckles as she recalls her days as a marketing executive in Cadbury when the company introduced éclairs in transparent jars and saw the brand fly. Replicating that experiment, the Managing Director of Britannia ...
NEW PRODUCTS & SERVICES:
Honda launches redesigned CR-V model
Honda Siel Cars India (HSCI) launched, on Tuesday, a new version of its existing CR-V sports utility ...
NEW PRODUCTS & SERVICES:
New Sony Vaio X series launched
Sony India announced on Tuesday that it plans to begin an aggressive marketing campaign in the country. The Sony India Managing Director, Mr Masaru Tamagawa, told reporters after the launch of the new Sony Vaio X series, “We are planning ...
NEW PRODUCTS & SERVICES:
Agro Tech unveils snack
Agro Tech Foods Ltd, an affiliate of ConAgra Foods, has announced the launch of ‘Sundrop Snack Break’ – a sweet snack. This marks the company’s entry into the shelf-stable pudding category. Sundrop Snack Break is a ...
CHANNELS AND FRANCHISES:
Salora ties up with Mobell to sell handsets in India
Salora International Ltd has entered into marketing and distribution tie-up with Singapore based mobile handset manufacturer Mobell to sell its products ...
STRATEGY:
Buy a seat on German railway and pay in rupee
Mumbai, Nov. 3 Indians will no longer need to exchange rupees for euros to book rail tickets in ...
PROMOTIONS & OFFERS:
Cricket board invites sponsorship bids for Team India
Mumbai, Nov. 3 The Board of Control for Cricket in India (BCCI) has invited bids for sponsorship rights for the Indian cricket team. This includes the men’s and women’s team as well as the under-19 Team India and the Team ...
PROMOTIONS & OFFERS:
RCom, Loop too join per second billing regime
Mumbai, Nov. 3 Reliance Communications and Loop Mobile said on Tuesday that they would also bill their mobile telephony subscribers on a per ...
STRATEGY:
BSNL to offer per second billing in post-paid soon
Hyderabad, Nov. 3 After introducing the paisa-per second in the pre-paid segment, the public sector BSNL is now contemplating offering the scheme for the post-paid subscribers ...
PERFORMANCE:
Mahindra tractor sales up 21%
...
STRATEGY:
Fiat Diesel Drives India campaign
Fiat Diesel Drives India campaign by Fiat India Automobiles Ltd (FIAL), to demonstrate the reliability and performance of Fiat’s multi-jet diesel engine, was flagged off from here for the second leg of its pan-India drive, at a function ...
INTERVIEW:
‘Mobile, TV are life enhancers’
Ajai Puri, Director & CEO – DTH, Bharti Airtel, speaks on how the company is going after the rural consumer, and shares his views on digitisation, CAS and more.. With the advantage of its mobile network, and a brand as strong as ...
BRANDING:
Where brands matter, and don’t
As the conveniences of modern life are gradually stripped away in rough and remote terrain, branding becomes expedient.. Two minute-noodles, thick and sliceable like a moist cake. It’s the second best thing I like having in the mountains. ...
BRANDING:
Do you have a brandvocate?
When well-known people voluntarily advocate the use of a brand, that’s ‘brandvocacy’.. You don’t have to go far to find brandvocates. Step into the nearest Kingfisher aircraft, and you will find Vijay Mallya espousing ...
ADVERTISING:
Follow the protocol
Internet Protocol TV is nascent in India with just a handful of providers, but promises to make advertising more focused.. Your 30-second television commercial is all set to get a digital makeover as the entertainment market gets restructured ...
BRANDS:
Kaati’s ready to roll
Bangalore-based quick service restaurant chain Kaati Zone has big plans for the country.. One of the most time-tested foods in the country has got branded. For many, the kaati roll or the paratha roll has been on the menu as a meal at least ...
BRANDS:
Brushing up Brand Babu
Cooperation, approachability, empathy, honesty, action – practising these virtues can redeem the image of civil servants.. With literacy slowly increasing, newspapers steadily consolidating and TV channels madly proliferating, nothing ...
BOOKS:
Space for new activities with ‘must stops’
Do you feel overloaded at work? If ‘yes,’ as most of us would like to answer, the only comfort you can draw is the fact that you are not alone. Not surprisingly, therefore, whenever the management announces a strategic review ...
BOOKS:
Pulse of polls
Research agencies engaged in conducting poll surveys will be appreciated far more than at present if only they treat such poll eve opportunities beyond commercial concerns, suggests N. Bhaskara Rao in A Handbook of Poll Surveys ...
BOOKS:
Tracking is worth the expense
In eBay auctions, follow-up is very important if you do not want negative feedback posted against you, counsels Mary Greenwood in How to Negotiate Like a Pro: 41 rules for resolving disputes( ...
NEW PRODUCTS & SERVICES:
New & improved
Dabur India has launched its culinary brand ‘Hommade’ in an all new packaging, revamping the entire category. The new look reportedly complies with premium, international standards of packaging. The shelf life of ginger, garlic ...
NEW PRODUCTS & SERVICES:
Pest control
Godrej Sara Lee has launched GoodKnight Naturals, a moisturising mosquito repellent cream. The cream is a combination of active and exotic natural ingredients. It contains tulsi, lavender for a soothing aroma and ...
NEW PRODUCTS & SERVICES:
What a dish!
LaOpala has launched 11 new designs in the Diva range of table ware. The range has dinner sets, soup sets, pudding sets and gift items such as serving bowls, utility dish and oval platter. The dinner set ranges from Rs 1,380 to Rs 4,575 and ...
NEW PRODUCTS & SERVICES:
Lock in lustre
Paras Pharmaceuticals has introduced hair conditioners in four variants: Livon Moisture Max Conditioner with Shea Butter – for dry and damaged hair; Livon Pin Straight Conditioner with Ginseng Extract – for frizzy hair; Livon ...
NEW PRODUCTS & SERVICES:
In the pink
Henkel India has launched Pril Perfect Exotic Rose in a new colour and fragrance. The product is priced Rs 62 for 425 ml packs. It is also available in variants such as lime, lemon, orange and natural anti-bacterial with neem. Pril Perfect ...
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