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INTERVIEW: ‘It’s a fallacy that in India it is always about low price’
Vinita Bali of Britannia, on getting the pricing right.. It’s very much an urban phenomenon: We have biscuits in jars like you would chocolate – I remember my days in Cadbury when we put éclairs in jars and saw the sales fly. ...

INTERVIEW: Fortifying Britannia’s brands
One of the company’s most successful initiatives was a “no-brainer”!. We are working a lot with NGOs. We also created the Britannia Nutrition Foundation to accelerate our understanding of various aspects of nutrition. We were ...

BRANDS: A run for their money
Marathons, like cricket, have caught the imagination of the corporate world, which see them as a good investment for brand building.. If anyone has doubts about the growth of the marathon story in India, the sight of corporate czar Sunil Mittal ...

BRANDING: Building bonds, brands
Marathons also serve to put on show responsible corporate citizenship, and boost employee morale.. For car manufacturer Skoda Auto India, the marathon represents an ideal vehicle to convey a social message. “While cricket is the national ...

SPORTS: A state of surfeit
There is a cricket overkill today and it’s time for everyone concerned – advertisers and administrators – to wake up and reflect.. The fact that I spent five years in college trying to study economics is something that I ...

BRANDS: Paths of success
The Indian passion for education, which has spurred the urban and semi-urban regions ahead, promises to sweep the rural hinterland next.. What are the key factors that trigger a brand re-positioning and re-launch? How scientific is ...

PROMOTIONS & OFFERS: Growing paints
Paint companies turned up the pitch during the festival season and reaped rich rewards.. It has been a happy Diwali for most businesses, thanks to increased consumer demand. The same holds true for paints and emulsion paints manufacturers who ...

NEW PRODUCTS & SERVICES: Clear vision
Cross has launched Precision Reading Glasses. The new Cross Readers and Sun Readers range is available in five styles and six strengths. The range includes both classic and fashionable designs, including a selection of rimless glasses complete ...

NEW PRODUCTS & SERVICES: Block that smell
Dabur India has relaunched its air freshener range of Odonil Blocks. The product is now available in improved fragrances of Orchid Dew, Mystic Rose, Lavender Meadows and Jasmine Mist. It is priced at Rs 20, Rs 27 and Rs 33 for the 50 gm, 75 gm ...

NEW PRODUCTS & SERVICES: Snack pack
Agro Tech Foods has launched Sundrop Snack Break, a sweet snack. It contains 35 per cent skimmed milk. It is a shelf-stable pudding available in three flavours: chocolate, butterscotch and chocolate mud pie. The shelf life is 18 months. The ...

NEW PRODUCTS & SERVICES: Quality control
Oster has launched Foodsaver. The vacuum packaging system works by removing air and sealing in flavour and quality and claims to keep food fresh up to five times longer. It is meant for storing food, marinating it and also for non-food items ...

NEW PRODUCTS & SERVICES: Spice route
Del Monte has launched corn kernels with ready-to-add seasonings. The seasoning is available in three flavours – Green Chutney, Tomato Salsa and Oriental Chilli Garlic. All the three seasonings come along with a 425 gm pack of whole ...

BOOKS: Traps at work
One of the examples in The Ethical Executive by Robert Hoyk and Paul Hersey ( www.vivagroupindia.com) describes an experiment by Donna Gelfand at the University of Utah, which had, as its subjects, ...

BOOKS: Negative economics
It is the poor farmers and small farmers who are destroyed by the globalisation of a negative economy, rues Vandana Shiva in one of the essays included in The Other India: Realities of an emerging power ...

BOOKS: Celebrate with ‘green’ balloons
Do you drive to the store, or have your groceries delivered? If your answer is the latter, you have reason to cheer, for implementing one of the eco-friendly measures outlined in 50 Simple Steps to Save the Earth from ...

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