• Corporate
• Markets
• Info-Tech
• Marketing
• Money & Banking
• Agri-Biz & Commodities
• Industry & Economy
• Logistics
• Government
• Opinion
• Variety
• Columns
• States
• Web Extras
• Index

• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Brand Quest
• The New Manager

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

• Rates

• Ports

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Subscription

• Business Line

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

BANGALORE: Khoday India Ltd plans to foray into the premium brandy and vodka segment by launching new products next year.

"There are plans to launch a premium vodka product," Mr Satpal Chaudhry, Chief Operating 0fficer of the company said today.

The vodka would be launched somewhere around April, he said. The product, yet to be named, targets the youth, which had taken to vodka in a significant way, he added.

The target consumers also included young executives and the middle-aged group, he said.

The product most likely was expected to be launched first in the south followed by the north.

It will be priced a little lower than key player in this segment but would match in terms of quality, he said.

The group was also trying to come up with a premium brandy product. "There are no players in this segment as of now and we plan to create a market for this," Mr Chaudhry said.

The product is expected to be launched in February. The group's current products include Peter Scott, Red Knight Whisky, Sovereign Beer and rum. - PTI

Prev: Reliance sells down stake in subsidiary
Next: Godrej Consumer board approves rights issue

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line