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MUMBAI: Kotak Life Insurance on Tuesday said it has launched an interactive website aimed at educating customers about investment options that will help them maximise their returns. Called www.safeulips.com, the Web site would guide customers with knowle dge and tips on investing, educating customers on how Kotak Life Insurance products can provide solutions to their investment dilemma.

“It (Web site) will serve as a forum for customers to address concerns or queries related to volatile markets, and in addition, it will highlight the benefits of equity investment in the long-term,'' the release said.

The company plans to market the concept aggressively utilising multiple mediums like print, outdoor, radio as well as the online medium. - PTI

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