Business Daily from THE HINDU group of publications
Friday, February 22, 2008 ePaper | Mobile/PDA Version
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Business Daily from THE HINDU group of publications Friday, February 22, 2008 ePaper | Mobile/PDA Version |
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News Update as at 18.00 hrs (IST)
Marketing Hero Honda joins IPL as co-sponsor
"Indian cricket, as indeed cricket worldwide, is witnessing historic developments with the highly innovative concept of IPL, and we are happy to be a part of it,'' Hero Honda Motors (HHML) Managing Director Pawan Munjal said in a statement. The Twenty20 format of the IPL is set to take cricket's popularity to a new high, he added. He, however, did not disclose the value of the co-sponsorship deal. Commenting on the development, BCCI Vice-President and IPL Chairman and Commissioner Lalit Modi said the bike maker's association with IPL would add a lot of value to the entire event. "Hero Honda brings to the table its immense experience in the field of corporate association with cricket both at national and international level,'' he added. Hero Honda has been closely associated with cricket and Indian cricketers such as Virender Sehwag, Irfan Pathan, Suresh Raina are presently its brand ambassadors. Real estate major DLF had won the main sponsorship rights for Rs 200 crore for the next fi ve years. - PTI
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