The Hindu Business Line : Scandic Food aims for second slot in jam market

NEW DELHI: Scandic Food India Pvt Ltd, a wholly-owned subsidiary of Denmark-based processed food firm Good Food Group, is aiming to become the second-largest player in the jam segment and plans to enhance its presence in 100 cities across India.

The company is also eyeing to emerge as among the market leaders in sauces, baked beans and soups within a few years with its recently relaunched 'Sil' brand.

“We have just re-launched Sil and started distribution of various products under the brand since March this year. Our plan is to emerge as the second-largest player in the organised Indian jam market and also be among top brands in segments such as sauce s, baked beans and soups within a few years,” its MD and CEO, Mr P T Gopal said here.

The company, which acquired Sil from FMCG major Marico Ltd last year, is also aiming to enhance its distribution chain and expand retail presence to 100 cities across India by March 2010. He said Sil is available in 32 cities across India.

“We are now enhancing our distribution network and it would be available in 100 cities by March 2010. Our intention is to increase the brand presence of Sil in key outlet chains,” Mr Gopal said.

Originally started in 1952 by a Parsi businessman, the Sil brand's ownership passed through many companies before Scandic purchased it from Marico in 2008 for an undisclosed sum. - PTI

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