Business Daily from THE HINDU group of publications
Thursday, October 16, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, October 16, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING ADVERTISING: Getting creative with retail Advertising agencies set up specialist units to turn shoppers into buyers.. Turning shoppers into buyers is the new job at hand for advertising agencies which believe in steadily expanding their creative functions in the retail space. Recently ... BRANDS: Godrej Hershey to build chocolate category with new offerings Pricing on par with Cadbury; plans to take Nutrine brand overseas. Mumbai, Oct. 15 The Rs 450-crore Godrej Hershey is planning to take its acquired Nutrine portfolio to the SAARC markets followed by more countries in Africa and West Asia. ... ALLIANCES & JOINT VENTURES: Bharti in tech tie-up with Infosys for DTH service Bangalore, Oct. 15 Bharti Airtel Ltd, the country’s largest private sector telecom operator, has entered into a technology tie-up with Infosys Technologies Ltd to roll out its Direct-to-Home (DTH) television ... STRATEGY: Cell Science developing Indian food intolerance categories In tripartite agreement to provide Alcat test in Tamil Nadu, Karnataka. Chennai, Oct. 15 US-based Cell Science Systems, provider of ‘Food Allergy and Intolerance test’, is developing 50 indigenous Indian food intolerance ... ALLIANCES & JOINT VENTURES: Fame, Scrabble tie-up Fame India Ltd has signed a 75-screen digital cinema deployment agreement with Scrabble Entertainment for 2K DCI compliant systems. These systems will be installed over a 12-month period and total cost of the entire digital solution is pegged at ... RETAILING: Grabal Alok partners Woolworths Alok Industries’ group company Grabal Alok UK Ltd’s retail chain ‘Store Twenty One’ is partnering with Woolworths to open its stores (shop-in-shop) in 16 of Woolworth’s high street stores. Woolworths is ... CHANNELS AND FRANCHISES: Volvo India bets on more car sales With dealership expansion in newer cities. New Delhi, Oct. 16 Volvo India said that it expected its sales to more than double over the next one year considering its dealership expansion in newer cities and a wider product ... NEW PRODUCTS & SERVICES: Post offices to sell gold coins, in tie-up with Reliance Money, WGC New Delhi, Oct 15 The ubiquitous post offices would now start selling gold coins. India Post, Reliance Money and World Gold Council (WGC) on Wednesday announced a strategic tie-up under which gold coins would be sold in little over 100 ... RETAILING: Indi Shopee to unveil retail outlet in Chennai Chennai, Oct. 15 Indi Shopee Pvt Ltd, a company promoted by a member of the promoter family of the Pioneer group of companies, is to launch its first retail outlet Indi in Chennai on October 18. Says Mr Sarath Kakumanu, Managing Director of ...
RETAILING: Getting creative with retail Advertising agencies set up specialist units to turn shoppers into buyers.. Turning shoppers into buyers is the new job at hand for advertising agencies which believe in steadily expanding their creative functions in the retail space. Recently ... BRANDS: Brands in trouble Some of the most iconic brands have taken a thorough beating with the recent meltdown in the global markets.. “Buildings age and become dilapidated. Machines wear out. Cars rust. People die. But what lives on are ... INTERVIEW: ‘The 360{+o} concept died a while ago’ Mahesh Chauhan talks about the churn in the advertising industry.. It’s an early October morning and Chennai feels like it’s still at its sizzling worst. In the cool confines of a hotel’s roomy coffee shop, Mahesh Chauhan, ... ADVERTISING: Controversy as an advertising tool Sometimes it’s a deliberate tactic, and sometimes the consumers’ outrage is understandable.. Recent pieces of advertising have resorted to creating public controversy on purpose. Is this a way of reigning in the public mindset at low ... CUSTOMER RELATIONSHIP MANAGEMENT: I vs me – the customer service paradox Customers’ expectations of service stem from their perception of the brand itself.. I have a split personality. I confess. On the one hand, I am a purveyor of customer service in my work life — I fondly hope I am a purveyor of good ... BOOKS: Creative resurgence in China A common notion about the Chinese is that they interpret messages and products quite literally, evaluating them in a rational manner, rather than relating to the emotions and symbolism in the communication, says a new book that studies ... NEW PRODUCTS & SERVICES: Diamonds forever Tanishq Jewellery of the Tata Group has launched a new collection for the festive season called Aleya. The collection is a mix of polki or uncut diamond and semi-precious stones such as rubies ...
NEW PRODUCTS & SERVICES:
Vybe well
NEW PRODUCTS & SERVICES:
Visual treat
NEW PRODUCTS & SERVICES:
Paint it gold
NEW PRODUCTS & SERVICES:
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