The Hindu Business Line : Thursday, October 02, 2008

BRAND LINE

PACKAGING: Looks can sell
Arriving at packaging that combines style and functionality is today’s marketers’ challenge.. Sleek. Nifty. Stylish. Spiffy. Practical too. In a day and age when looks rule as much as substance, packaging is having its moment in the ...

STRATEGY: A phone of many parts
Nokia pulls out all the stops to promote its latest phone, the N96, touted as the iPhone killer.. It’s touted as the iPhone killer. It’s feature-rich and the firsts it claims for itself are many: As much as 24GB memory space, a ...

BRANDING: Perceived risk and branding
How can marketers inspire confidence when they launch new products?. Emerging markets such as India are unique. Unorganised markets in several categories, low penetration of products and a huge mass of consumers in the lower social strata ...

BRANDS: Revisiting Prof Levitt
How valid today are the views expressed in Prof Theodore Levitt’s classic article, The Globalization of Markets?. Given what is everywhere the purpose of commerce, the global company will shape the vectors of technology and globalisation ...

INTERVIEW: Marketing magnified
Every marketing action targeted at a customer is linked to that customer’s profit contribution.. “With the advent of customer-level strategies, every marketing action targeted towards a customer is linked to that customer’s ...

NEW PRODUCTS & SERVICES: Tex-tiles
H & R Johnson has launched, Hilighter Textile, a collection of tiles for walls inspired by the traditional textile designs of Indian mythology and culture. The tiles come in two sizes and designs of Gher and ...

NEW PRODUCTS & SERVICES: More hues
Pergo has introduced 26 new colours adding to its existing sub- brands. The company has introduced three new colours in its Pergo Uniq range, the Original range will now be available in eight new colours, Sense will sport seven new ...

NEW PRODUCTS & SERVICES: Gift collection
Luxor has unveiled a gift collection, Luxor Expression Range, for this festive season. The range includes pens, key holders, multi-utility swiss knife, a notebook, chrome matt-finish calendar, cardholder, leather wallet with several pockets ...

NEW PRODUCTS & SERVICES: All that jazz
LG Electronics has launched Jazz , a high-definition LCD television, LG 80, model in India. This TV comes with auto sliding speakers, 500w sound, built-in 3.1-channel virtual surround sound and in-built woofers. The 32-inch model is ...

NEW PRODUCTS & SERVICES: Home MTVishtyle
MTV in partnership with Portico New York has launched a collection of trendy home furnishings. This collection of bed sheets and comforters is priced between Rs 999 and ...

BOOKS: Men, the elusive consumers bookmark
Men take a SWAT (Special Weapons and Tactics) approach to shopping, says Mark Tungate in Branded Male: Marketing to Men ( www.vivagroupindia.com). “Get in, do the job, and ...

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