The Hindu Business Line : Thursday, July 24, 2008

BRAND LINE

RETAILING: The retail push into finance
With their loyalty programme and branded credit card databases, retailers venture into distribution of financial services like their counterparts in other parts of the world.. Are financial services going to be a logical extension of the ...

BRANDING: Thin is in
Hitachi bets on premium products for a stable, inflation-proof flow of revenue.. With price erosion being widespread in the flat panel television industry, there has emerged a need to find new ways to secure stable revenue streams for ...

STRATEGY: Prioritise or perish!
The RK Swamy BBDO guide is a good resource for market planners, says the writer.. I was reading an interesting and yet contrarian article in a business paper recently titled “Ignorance is bliss? It may also be rational”. The ...

RETAILING: For the greener good
Manufacturers address environmental concerns amid growing awareness of sustainable development.. Find alternatives to driving whenever possible by taking public transport, by telecommuting, carpooling, walking or biking while doing errands ...

STRATEGY: No child’s play this
Kidswear is big biz, with marketers trying to capture young consumers’ attention with a variety of approaches.. Catch ’em young, could well be marketers’ motto! With children representing a significant demographic segment ...

BRANDS: Snacks, sounds and Smart Kitchens
Bingo, a product not very different from its competition, is a success because it understands the contemporary consumer.. ITC was a newcomer to the snacks segment. From cigarettes to snacks, how would you rate Bingo’s success? ...

NEW PRODUCTS & SERVICES: Sensor-secure
Siemens has launched a new range of Delta reflex motion detectors with a remote control setting option. The range is waterproof (IP55) and suitable for outdoor as well as indoor mounting. It is used as a security system to sense the presence ...

NEW PRODUCTS & SERVICES: Feel good
Marico has launched Saffola Functional Food for Diabetics. It contains soluble fibre to help slow the absorption of sugar in the body. The contents have to be added to flour before making

NEW PRODUCTS & SERVICES: Oye bubbly!
Glaxo SmithKline Consumer Healthcare has launched Eno Orange in a 100 gm bottle. The new bottle is priced at Rs 42. The Eno and orange combination is meant to offer quick and effective relief from the discomfort of acidity and heartburn. As ...

NEW PRODUCTS & SERVICES: Find your feet
Osim India has launched uSqueez foot massager. It is meant to soothe, relieve and energise sore and weary feet and alleviate tension and stress in the calves and ankles. It is available at Osim’s 22 exclusive showrooms and 45 point of ...

NEW PRODUCTS & SERVICES: Shoeshine time
HealthShare has launched Buff n Shine battery-powered shoe polishers. The gadget works on four AA batteries. It has an applicator head, which works on a low speed motor, and a buffing head, which works on a high-speed motor. It is available ...

BOOKS: Common frustrations unite consumers
Traditionally, consumers were at the mercy of business. Not now, though. Armed with a new suite of tools, resources, and technologies, consumers are no longer passive observers in the marketplace of ideas and commerce, writes Pete Blackshaw ...

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Radar: Resources elsewhere
Food: Who pays the price (Video)

ADB World Outlook 2008

ADB's Outlook on India

Union Budget 2008-09

Railway Budget 2008-2009

Economic Survey 2007-2008

In Focus
Remembering Ramachander

Ranbaxy-Daiichi deal

People's car

Other Top Stories
For the greener good

Snacks, sounds and Smart Kitchens

Prioritise or perish!

Looking back
Jul. 13-Jul. 19
Driving innovation

Banking on leisure