BUSINESS LINE'S CATALYST
From THE HINDU group of publications
Thursday, December 27, 2001

RESOURCES
BRAND QUEST
HOME
  Catalyst

FEATURE
•  Marketing in a downturn
•  It's toil and roil for ad agencies

MARKETING
•  Wolverine to launch two premium brands
•  Kellogg gets FIPB nod for 4 new products

MARKETING RESEARCH/TREND
•  Year sees durables in the doldrums

OPINION
•  Selling smartly against the odds
by S. Ramesh Kumar
•  On the fast track in a slowdown
by Jagdeep Kapoor
•  The scourge of recession
by Harish Bijoor

RETAIL
•  It's boom time for destination stores


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