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BRAND LINE
INTERVIEW:
The agency that keeps walking
BBH, the UK-based ad agency that is known for several iconic campaigns such as those for Audi, Levi’s and Johnnie Walker, sets up shop in India.. It’s almost the end of a long day for the top brass of UK-headquartered ad agency ...
INTERVIEW:
‘It’s the intangibles in brands that endure’
BBH continues the conversation on its entry into India, brand-building ...
BRANDS:
Putting brand value on balance sheets
India Inc needs to value its brands more and leverage them as a strategic management tool.. At a Brand Finance conference held in Mumbai last week, Nabankur Gupta, who is on the board of directors of Raymond, made a case for putting brand value ...
BRANDS:
You win some, you lose some
Handing over a passion does not come easy.. What happens when you lose a client for whom you have worked for over four decades, done work that has pushed the brand to the next level of visibility and won every conceivable award for the work done ...
BOOKS:
Don’t confuse perfection with excellence bookmark
It may sound paradoxical, but perfectionists are mediocre performers, says a new book from Wiley. “Do not confuse perfection with excellence,” advises The 12 Factors of Business Success: Discover, Develop, and ...
BRANDS:
High on home and hearth
The home décor market has grown at 35 per cent annually for the last five years, capitalising on Indian consumers’ newfound tendency to do up their homes better than ever.. It’s the home front that’s looking up. Of late, ...
RETAILING:
The melting market
The current global meltdown propelled by sub-prime concerns may not have much impact on Indian retail, which is yet to boom big time.. With the global meltdown touching every vertical of business, what do you see to be the fate of Indian ...
NEW PRODUCTS & SERVICES:
Gracefully yours
Grace, the bed and bath linen brand, has unveiled a new collection of single and double bed sheets and pillow covers in the mid price segment. The new collection includes Popcorn for the youth (Rs 899), Kaleidoscope for royal look (Rs. ...
NEW PRODUCTS & SERVICES:
World of spice
Kohinoor Foods has launched a wide variety of spices including red chilli powder, turmeric powder, coriander powder, cumin powder, chole masala, chicken curry masala, kadhai masala, meat masala, ...
NEW PRODUCTS & SERVICES:
Time check
Fossil India has launched its autumn winter 2008 collection of watches. CH 2559, which features a black dial with natural wood accents; ME 3000 features black dials and under lays the precision silver-tone hands and index; ES 2144 comes with ...
NEW PRODUCTS & SERVICES:
Personal touch
VLCC Personal Care has launched a new line of skin care products in new packaging. The range that is an addition to the existing products includes 30 products across five ranges that offer solutions for daily skin care against pollution and ...
NEW PRODUCTS & SERVICES:
Warm & toasty
Usha Lexus has introduced a new range of oven-toaster-griller (OTG). The new range OTGW-2618 has a capacity of 18-litre with accurate temperature control. It has an improved design heating element for uniform heating and also a ...
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