(pdf)

Journal on Management From the publishers of THE HINDU BUSINESS LINE

	Volume: 4 Issue: 1 January 2003
	Contents (pdf)
	Business is all about marketing! Isn't it? And, that's what this issue of Praxis, Business Line's journal on management, focuses on. It brings together a collection of essays and experiences of some of the top management, marketing and advertising experts who look to the future to see how this fascination discipline is evolving and being redefined. The future, as they say, is here. Read all about it in this issue.

	The way we were, but no longer by Sankar Radhakrishnan	In good nick, and still going On the power and benefits of advertising. by Sam Balsara	Build brands with a personality Interview with brand guru David Aaker. by Sankar Radhakrishnan
	Marketing's tomorrow Understanding the changing marketing environment. by Shunu Sen & Anupam Yog	The Connected Life The future of online shopping and commerce by Ajit Balakrishnan	Are we ready for this? A tongue-in-cheek look at CRM in the future. by M. Muhamed
	Outsourcing marketing It's not just outsourced manufacturing anymore. by Chandu Nair	Crafting customer-managed relationships It's no longer CRM, but CMR. by Patricia Seybold	The rebirth of marketing Marketing is seeing a revival in a number of ways. by S. Ramachander
	Stealing the rural show Why haven't companies cashed in on opportunities? by Pradeep Kashyap	Organised retailing, forging ahead The growth of modern formats. by K. Radhakrishnan	Earning customer loyalty A company's most precious asset is the existing customer base by M.Muhamed
	New, improved marketing The days ahead promise an exciting journey. by Harish Bijoor	Going global New attitudes, sensitivity to other cultures are what global managers need. by K. Natarajan

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