The Hindu Business Line : For a memorable golf day...

This year's Royal Challenge Indian Open, the premium golfing event in the country, saw cricketer Kapil Dev, who plays a pretty decent game, winning a prize.

A well-organised, memorable golf day is a relatively inexpensive but effective way for your organisation to:

* Distinguish itself from your competition.

* Build relationships with potential clients.

* Reinforce relationships with existing clients.

* Thank clients for their valued association.

* At the top end of the scale are a number of ideas to really leave an impression with your clients. It is true that they cost a bit more, but when you consider the permanent impact they can have on your guests, you will see they are worth the investment.

In order to provide a truly memorable experience, the host needs to consider details such as green fees, lunch, dinner, alcohol, on-course refreshments, printed invitations, gifts and trophies, entertainment, public relations, advertisements, golf skill coaching and more.

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