Financial Daily from THE HINDU group of publications
Thursday, January 10, 2002
Markets (Jan. 9)
BL 2501004.33 (-11.13)
BSE Sensex3400.89 (-35.89)
S&P CNX Nifty1102.80 (-7.10)
Dollar (Buy/Sell)48.25/48.38
Gold Std(10gm)4660 (+20)
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PROMOTIONS & OFFERS

Raymond wants to Be: with it
Riding on the success of its fabric brand, Raymond now wants to replicate that with its range of apparel. More

ADVERTISING

The signs of the times
Though hoardings have gained recognition as advertising media, the industry is still underdeveloped and in transition. More

Getting to the skin of it
VINYL skin hoardings are fast replacing painted hoardings across the country. The design from the ad agency is first scanned and the scanned image goes through a process of colour correction. This is followed by a process of Ripping (Raster Image ... More

Beating the ban
Liquor companies have gone all out to dodge the ban on liquor advertising by plugging a host of other products under their brand names. Most of them are not even available in the market! Moreover, the companies have only replaced the original voice-o vers or text in the advertisements with those specifying the surrogate. More

Lankan ploy
EVEN as Indian law makers struggle with keeping tabs - very often unsuccessfully - on surrogate advertising, neighbouring Sri Lanka seems to have found a solution to the problem. Every time an ad for a liquor brand is aired on television, it is ... More

CARTOON

Hardsell

NEW PRODUCTS & SERVICES

SCANNER
Royal look
HURTADO, a Spain-based manufacturer of furnishings, has launched the Trianon collection which reportedly reflects the English Empire period. It combines the use of fine woods such as walnut and beech wood inset with cane and marble tops. The ... More
Comments & Letters to the Editor to: bleditor@thehindu.co.in

Top Stories
Beating the ban

Raymond wants to Be: with it
In Depth
Inside Kashmir
Guide to derivatives
US-64
Looking back
Dec. 30-Jan. 5
All things must pass. Will this too?
Keep that customer satisfied

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