Financial Daily from THE HINDU group of publications
Thursday, February 07, 2002

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CATALYST

BRANDING


Leveraging Lakme
Faced with fast changing industry dynamics and a dwindling image these past few years, Lakme Lever finally seems to be giving its competitors a spirited fight. More

Start up right, brand it right
Have you thought about your start-up's brand name and what it should stand for? The road ahead for the start-up could be very satisfying if the principles of branding are taken care of in the early stages of a start-up's life. More

E-COMMERCE & E-BUSINESS


Living to tell the tale
Here's a dotcom which claims not to be affected by the recession as one industrial sector or the other does well at any given time. And corporate gifting is a cycle that goes on throughout the year. More

INTERVIEW


"Innovation is the key to success in programming"
"We have to innovate before someone else does. We are building barriers to entry. Do a programme first and do it so smartly and so well that it cannot be duplicated." More

ADVERTISING


My favourite campaigns
My favourite brands with which I have had a close acquaintance include Liril, a brand that was conceived by a group of young managers from Hindustan Lever and Lintas nearly 30 years ago. The advertisement created history. The brand became the market leader in its category within a year of its launch. More

MARKETING


Making wealth out of health
The Tamara Ayurvedic Spa at Taj Malabar is just the beginning of the hotel chain's larger plans to attract more guests and hold on to them through such value addition. More

TRENDS


Shunning the TRP `trap'
The idea behind delinking deals for commercials from TRPs is to arrive at a mutually acceptable `effective' rate which leads to a win-win situation for all the parties involved. More

CARTOON


  • Hardsell
    Comments & Letters to the Editor to: bleditor@thehindu.co.in
  • Top Stories
    "Innovation is the key to success in programming"


    Leveraging Lakme

    In Depth
    Inside Kashmir
    Guide to derivatives
    US-64
    Looking back
    Jan. 27-Feb. 2
    Design your CRM systems from the outside in

    Is Amby set for an uphill drive?

    Modicare's VFM gambit


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