Financial Daily from THE HINDU group of publications
Thursday, March 28, 2002
Financial Daily from THE HINDU group of publications Thursday, March 28, 2002 |
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CATALYST MARKETING Hollywood comes home Rising TRPs, growing audiences, the cream of advertisers. The English movie channel platter is brimming with the best from the West. More
What do you want from marketing? INFORMATION TECHNOLOGY 
Enhancing the joy of useThe rules of the business game are being rewritten with the advent of new technologies. Traditionally, companies had no role to play during the product usage phase. However, today it makes sense to hold the customer's hand and enhance the joy of its use. More INTERVIEW 
"Empower customers to solve problems""If you just focus on gathering information about your customers and marketing to them, and don't focus on execution, then you are not going to actually get the rewards of CRM." More ADVERTISING 
Customer reactions make for great adsA customer's words of appreciation have a greater impact than the spiel churned out by endorsers, minor or major, in an advertisement. More BRANDS 
Get your marketing mix just rightSuccessful brands establish critical linkages across marketing mix elements. This is critical in a competitive environment where product differentiation may not offer a long-term advantage. More
CARTOON 
Hardsell"Since the recession is here, I wish somebody tells us how to spend our money other than on shopping." |
