Financial Daily from THE HINDU group of publications
Thursday, April 11, 2002
Financial Daily from THE HINDU group of publications Thursday, April 11, 2002 |
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COLUMNS IMAGES `Before and after' magic Here are some of the famous `before and after' ads that made history. More SENSE & NONSENSE 
A win-win situationWith the emergence of specialised media buying houses, clients can now evaluate agencies based on the quality of the planning function and choose a media agency for its buying power, thus getting the best of both worlds. More SHOP TALK Keep it simple Here are pointers on what a marketing communications plan should include; and more importantly, what it should leave out. More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Top Stories In Depth Inside Kashmir Guide to derivatives US-64 |
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