Financial Daily from THE HINDU group of publications
Thursday, April 11, 2002

Catalyst
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INDEX

Advertising


  • When media brands advertise
  • Lion's share of mind and market
  • `Before and after' magic
  • Taking a screen test
  • Keep it simple
  • A win-win situation

    Cartoon


  • Hardsell

    Customer Relationship Man


  • Customer service beyond after-sales and rewards

    Images


  • `Before and after' magic

    Leather


  • Run away

    Medical & Surgical Equipm


  • Cardiac care

    New Products & Services


  • Cardiac care
  • Summer wear
  • Aloe cleanser
  • Mix & match
  • Run away
  • Time machines
  • Small phone
  • Sleek bands

    Personal Products


  • Aloe cleanser

    Promotions & Offers


  • Televising the World Cup

    Radio/TV


  • When media brands advertise

    Readymade Garments


  • Summer wear
  • Mix & match

    Sense & Nonsense


  • A win-win situation

    Shop Talk


  • Keep it simple

    Sports


  • Televising the World Cup

    Strategy


  • Bricks don't kick back

    Telecommunications


  • Small phone

    Watches & Accessories


  • Time machines
  • Sleek bands
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  • Top Stories
    When media brands advertise


    Keep it simple

    Customer service beyond after-sales and rewards

    In Depth
    Inside Kashmir
    Guide to derivatives
    US-64


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