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Thursday, May 30, 2002

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BRANDS


Putting the glitter back in Tanishq
Foreign financial institutions and equity analysts have been closely tracking the moves of Jacob Kurian, Chief Operating Officer of Tanishq, the branded jewellery division of Titan Industries Ltd. In recent months, Tanishq's turnaround was the ... More

A supreme makeover
With a new pack, feel and price, HLL claims the new Rin Supreme is the most significant innovation in the history of detergent bars. More

Brand Brahma, Vishnu and Maheshwara
Branding is a continuum. The generic commodity is branded first. And then de-branded. More

STRATEGY


Playing the right cards
Youth are the latest bulls-eye for banks and companies which take the credit card route to growth, as MTV's and Times group's ventures with Citibank show. More

Deriving value from market battles
In a competitive situation such as the one that exists in the cola market, the important thing is not the price, but the value that the consumer gets. More

CONSULTING


To market, with Brodeur
THE US, post September 11, coupled with the economic slowdown, has ceased to be the Mecca for IT companies across the world. After the US, the most exciting destination for these technology companies now seems to be Europe, especially UK, Germany ... More

CARTOON


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    Putting the glitter back in Tanishq


    Playing the right cards

    In Depth
    Gender Justice
    Simple Economics
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    Looking back
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