Financial Daily from THE HINDU group of publications
Thursday, September 05, 2002
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SENSE & NONSENSE

Ambushes a war tactic
Ambush marketing is a means of getting the maximum bang for the buck while stealing some of a rival's thunder. More

BRAND BEAT

The brand god
Brands are so all-pervasive in our lives that they can engender weariness and hatred towards branding. Temper brand building with social consciousness. More
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Top Stories
All's fair in this market

All about ambushes
Ambushes a war tactic
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Small Investor
Looking back
Aug. 25-Aug. 31
The cost of service failure

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