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Thursday, September 26, 2002

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STRATEGY


No small beer
A joint venture between UB, S&N and Ravi Jain makes frenetic moves to grab volume and market share in the Indian beer market. It is geared to deliver unassailable advantage to UB and its Chairman Vijay Mallya's competitive value in the beer world. Will it keep their mugs brimming over? More

Action's all at home
It pays to woo the domestic traveller, as airlines and luxury hotels realise in the wake of falling international tourist arrivals. More

States spruce up
It's not only the private tourist operators, even the various State tourism boards have also stepped up efforts to do more business this year. More

Hurrah for competition
Competition not only results in a wider choice of goods and services to the consumer but from the manufacturer's perspective, expands the market. More

Attending seminars a must
Here are some tips to get your boss to let you attend that seminar! It's all about give and take, and the payoffs are great. More

INTERVIEW


`A smaller agency can deliver more bang for the buck'
"Having worked in a larger agency, I can call clients confidently and tell them that they are more likely to get more bang for the buck with a medium-sized agency like TBWA, where they get the benefit of closer interaction with the seniormost level. " More

ADVERTISING


Brands must fulfil consumer needs
Advertising should be aimed at delivering in the most effective manner the brand promise, which in turn should fulfil the desire of consumers. More

BRANDING


Ps & Qs of global brands
Global marketers first need to draft a thorough brand strategy, then ensure consistency, while preserving the autonomy of local management. More

NEW PRODUCTS & SERVICES


Fall colours
UNITED COLORS OF BENETTON has launched its Fall 2002 collection. The collection comprises clothes ranging from format city chic to party wear to casual leisurewear. The Benetton themes for the Fall-Winter collection range from urban classic ... More

Plug that leak
OXYGEN INDIA has launched Gas Guard LPG leak detector which is made with electronic components. The detector's technology sensor device is meant to detect even minimum levels of LPG to give off a distinct aural and visual alarm that will warn the ... More

Potty tales
INDO MATSUSHITA APPLIANCES CO has launched HygieniClean under the National brand, a personal washlet system that is claimed to be far more hygienic than the conventional bidet. It can be installed in the place of a toilet seat. It doesn't require ... More

Novel paint
GOODLASS NEROLAC has launched Nova, a low-end alkyd-based ultra quick drying paint for automobile surfaces' refinishing, particularly for two-wheelers, public utility vehicles, machinery parts and furniture applications. The Nova is currently ... More

Boot the cough!
BOOTS PIRAMAL HEALTHCARE has extended Strepsils to cough syrup. It is a preparation with ingredients traditionally used for relief from cough such as tulsi, vasaka and yashtimadhu. This is meant to soothe the throat, relieve cough, ... More

Mince & more
USHA LEXUS has launched a food processor. The design ensures it also functions as a mixer grinder. Other features are jars with flow breakers that do not allow the food to stick to the side of the jar thus ensuring better and faster grinding. A ... More

Don't conform
TITAN has launched a new range under the Fastrack brand. There are twin straps in contrary colours and top and bottom straps in different colours, both with split dials. For the first time, the key of the watch is placed at 12 o'clock instead of ... More

Gel those lips
ELLE 18, part of the Lakme portfolio, has introduced its latest offering, Jellip, gel lip colour with a gel base in tube form. Available in 10 shades, it claims to soften and moisturise the lips. Packed in a small and portable 7 ml squeeze tube ... More

CARTOON


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