Financial Daily from THE HINDU group of publications
Thursday, December 05, 2002
Financial Daily from THE HINDU group of publications Thursday, December 05, 2002 |
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COLUMNS SENSE & NONSENSE 
The World Cup clutterTo overcome the clutter created by several companies running contests and promotions based on the World Cup, brands need `big ideas' which links their communication with the event. More SHOP TALK Are you market-driven or product-driven? Being market-driven gives the company an external focus and an understanding of market dynamics and consumer needs. It also allows it to identify business opportunities and capitalise on them. More KARATEGY 
Choosing your entry strategyPioneering is associated with innovation. Companies that desire to pioneer need to invest their resources to innovate their products and processes. More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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