The Hindu Business Line : Thursday, December 05, 2002

Are you market-driven or product-driven?
Being market-driven gives the company an external focus and an understanding of market dynamics and consumer needs. It also allows it to identify business opportunities and capitalise on them. More

CUSTOMER RELATIONSHIP MANAGEMENT

Reading between the numbers
Ogilvy Analytics, a division of OgilvyOne, offers a set of tools which use a holistic approach to convert CRM data to marketing insights. More

INTERVIEW

Simon says...
HE's been a Horlicks man right through (`I grew up on the stuff,' he jokes!). Simon Scarff, Chairman, GlaxoSmithKline Consumer Healthcare Ltd, is an old Horlicks hand and an old India hand as well. He joined the company when it was Horlicks Ltd ... More

ADVERTISING

Advent of merchandising
By bagging the licensing and merchandising rights of World Cup 2003, Advent, the events and promotion arm of Lintas India Group, is setting new benchmark in the country. More

PROMOTIONS & OFFERS

The World Cup clutter
To overcome the clutter created by several companies running contests and promotions based on the World Cup, brands need `big ideas' which links their communication with the event. More

BRANDS

On a health trip
The health food drinks industry has been facing testing times with stagnant markets. Market leader GlaxoSmithKline is looking to put the spring back in its brands and the market. More

Marketing in a diverse market
The strategy for the low-end of the market is to use low price, an adequate offering, brand building and `locality-specific' media. More

BOOKS

The Ten Demandments
WHEN survival is determined in the marketplace where it is as if the law of the jungle prevails, it pays to know what the key players - the customers - want. But the point is they just don't want, they demand. They have tasted the power, ... More

CARTOON

Cartoon
More

NEW PRODUCTS & SERVICES

Switch on
MK ELECTRIC has launched AntiQuity, a snap on front plate for an exterior finish on the switches in your home. The AntiQuity range can be fitted on to any standard MK mounting box and is reportedly designed to match and enhance any kind of decor. ... More

Watch it
ESPRIT, the flagship brand of Egana India Pvt Ltd, has launched new ranges of watches for youth called The Denim Collection and The Sporty Y Collection. The Sporty Y collection offers coloured aluminium straps and has in all 13 models, priced at ... More

Blow clean
EUREKA FORBES LTD has unveiled Euroclean Bullet - a new compact electronic vacuum cleaner with Dyno Centri Power. Euroclean Bullet reportedly has the widest range of accessories for its suction and blower end. This range includes a new Dust ... More

Welcome home
SHALIMAR LIFESTYLES has launched DuroTurf doormats, which claim to scrape and remove dirt off your footwear, thus keeping harmful germs outside your home. DuroTurf doormats are available in 12 colours in seven sizes. A doormat of 28 x 46 ... More

Choosing your entry strategy
Pioneering is associated with innovation. Companies that desire to pioneer need to invest their resources to innovate their products and processes. More

All in one
JAIPAN INDUSTRIES LTD has launched a mixer grinder with food processor attachment. The mixer-cum-food processor package from Jaipan, priced at Rs 2,290, apart from functioning as a conventional mixer also doubles up as a kneader, slicer, whipper, ... More

Soft heel
SSL-TTK LTD has introduced Dr.Scholl's Cracked Heel Cream, a cream with special formulations to cure cracked heels. The Cracked Heel Cream contains Triclosan to soothe and moisturize cracked and damaged heels. Its triple action formula promotes ... More

Don't suck
FEM CARE PHARMA has launched Femite, a liquid which discourages children from thumb sucking and nail biting. Femite should be applied on the thumb and nail of the child twice a day. The extremely bitter taste of Femite discourages a child from ... More

Blend away
BRAUN has introduced a 500-watt hand blender. The Braun Multiquick Professional MR 5550 CA comes with attachments such as the exclusive anti-splash shaft, turbo feature, stainless steel whisk and a chopper which facilitate faster and convenient ... More

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