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Thursday, March 13, 2003

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STRATEGY


Dabur gets real
Having completed its biggest restructuring exercise in recent times, Dabur India has charted a more focused, flexible and resource-led path for sustained growth for its FMCG business. Catalyst examines the fine print. More

At Marico, skin is in
Where synergies are non-existent, where the market is untested — that is where Marico's money is. It's a move analysts aren't upbeat about. But the cash-rich, debt-free company says if it's going to take a chance, it's going to be now. More

Creating value
The greatest creators of value have been companies which spotted new opportunities and brought in the systems and structures that made for successful marketing strategies. More

Mapping the Budget impact
What is the effect of the Budget on the overall economic situation? A vital question for any marketing manager. And what better way to have an idea about this than to start off with a robust model on how the aggregate market works! More

INTERVIEW


The home-grown ad man
"I wanted to step down when Mudra was thriving like never before and want to be remembered for having taken the agency to its pinnacle." More

SPORTS


Cry, the beloved country
South Africa's premature exit from the World Cup has ended the party for the country's marketers and viewers. Indians, though, have a different story to tell. More

ADVERTISING


Going up in smoke
If the Centre goes ahead and bans cigarette advertising, it will mark the end of a promotional segment that saw the best of brand-building campaigns. More

CARTOON


Get hooked
"It's a new scheme for the cricket season- `watch one ad and see two more free'..."

More

NEW PRODUCTS & SERVICES


A switch in time
MK ELECTRIC (INDIA) has introduced `Ivory', which is claimed to be the world's first modular switch with 3T Technology that reportedly allows for space and cost savings for the user. `Ivory' is made of fire retardant engineering plastic for ... More

ChIPS off block
HALDIRAM'S has launched ChIPS in three flavours — Pudina Treat, Paprika and Classic Salted. ChIPS is available in regular packs and family/party packs and is priced at Rs 10 and Rs 20. ... More

Wear & hear
PHILIPS INDIA, in association with Nike Inc, has launched new generation portable audio players. The range includes wearable, skip-free and sport-ready FM, CD and MP3 players. The Philips Nike portable audio products could be `worn' during ... More

A shoe-piece
LEE COOPER SHOES has launched `Grooming Kit for Shoes' in India, consisting of Lee Cooper's Shoe Freshener, Instant Shoe Spray, Instant Shoe Shiner, Shoe Revitalising Cream, Shoe Polish, Quickshine and Shoe Laces. . The company has also ... More

Cool scene
USHA INTERNATIONAL has launched the Tornado brand of room coolers. It has a capacity of 26 litres, with a supposedly extra powerful motor and auto-swing function. It also has auto-drain and easy cooling pad change facilities. Tornado is priced at ... More

Hearts of stone
OYZTERBAY has launched its Spring 2003 Collection with pink as the colour of the season. The range claims to comprise contemporary interpretations of eternal heart motifs, and capture the essence of love. Each of the designs uses Pink ... More

On the scent
GR FRAGRANCES has launched the Precious Secrets range of perfumes. There are 22 variants of popular international fragrances in this range, identified by different numbers, of which 12 for women and 10 for men. It is available in all leading ... More

Kid-guard
GLAXOSMITHKLINE has relaunched Junior Horlicks, which is said to be enriched with a unique combination of nutrients that act as Resistance Builders. The special nourisher for 1-2-3 year olds claims to provide nourishment to help build the ... More


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Dabur gets real


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In Focus
Run-up to Budget
Kelkar Report
Bottled water: How safe is it?
Telecom Competition
Oil PSUs: Disinvestment dilemma
Housing Fin. rate war: Bonanza for consumers!
NPAs in Banking
In Depth
Simple Economics
Consumer Notes
Tax Talk
The Brahmananda collections
NRIs & Investment Avenues
Corporate Governance
Gold: Still the winner?
Cars: Always a beauty
Books and Reviews
Looking back
Mar. 2-Mar. 8
The wealth in health

Looking for a Budget boost


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