Financial Daily from THE HINDU group of publications
Thursday, June 05, 2003
Financial Daily from THE HINDU group of publications Thursday, June 05, 2003 |
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CATALYST STRATEGY 
DD scripts a success storyDD-Mumbai, Sahyadri, has scripted its own path to success with revamped programming, in-house production and a Marketing division that has brought more advertisers on the channel. Its viewership and ad revenues are up significantly, and it could sta nd to make more gains in a post-CAS environment. More
MANAGEMENT Awakening a child's curiosity in you Our search for predictability and inability to observe the developments around us come in the way of spotting future opportunities. More INTERVIEW 
`Everest is an agency that is rock-steady'"The last few years have been tough for the ad industry. But, I am confident that we will drive growth through new client acquisition." More BRANDS 
Putting some Xing in the SantroThe efforts to build the Santro brand has paid off for Hyundai and Saatchi & Saatchi. Shahrukh Khan's charm has put some zing in its ads too. More
TRENDS 
Who's buying at factory outlets?The increasing presence of factory outlets along with the high-profile retail mall presents an inconsistency in the consumer's shopping behaviour where she is willing to buy an expensive salwar kameez in a boutique but shops for her walking shoes at the Nike factory showroom. More BOOKS BOOK MARK How to get everybody your way WHAT would you do if you suddenly realised that you had burglars in your house? You'd perhaps do what every law enforcement officer would tell you to do. Give them a way to escape. Never confront criminals so they have no way to get out. They're ... More CARTOON 
Hardsell"It's a win-win! Plan A is the Gala First Anniversary Sale. Fallback option Plan B is `Closing Down — Everything Must Go' Sale." |
