The Hindu Business Line : Thursday, June 26, 2003

The sunny South beckons
Southward ho! That's where several ad agencies are headed, as growth slows down in Mumbai, and sectors such as retail, IT and entertainment grow significantly in the south. The challenge is to manage sharp regional differences, a huge unorganised sec tor and a traditional reticence. More

STRATEGY

Protein punch
Nutrela's strategy was to sell the idea of `nutrition' to the mother and `taste' to kids. This, it achieved through the baseline `Aagey Badhna Hai'. More

On leaping before you look
A simple what-if analysis can go a long way in understanding the risks of entering a market. More

EVENTS

Who killed the idea?
`From where I sit, in Cannes, it is easy to see that the world will never run out of fresh ideas, or the people who have them.' More

RETAILING

Has MTR got its recipe right?
From a local food haunt, MTR over the years has evolved into a total meals solutions provider. Catalyst looks at how the company plans to achieve its Rs 500 crore target by the year 2006. More

BRANDS

Reverse-engineered branding!
Divya Bhaskar did things differently. It preferred a huge market research exercise to a smaller survey. The efforts paid off, with the newspaper becoming the market leader on day one of coming into existence. More

BOOKS

BOOK MARK

Attracting a mate is like selling a used car
LIFE is a game, play it. So advises a sign that also says a score of other things to pep up interest in life at dull moments. At its essence, business is also a game, says the back cover of James Miller's book Game Theory at Work. The only ... More

NEW PRODUCTS & SERVICES

Royally cool!
FEDDERS LLOYD has introduced Lloyd Royal Gold and Lloyd Royal Star air-conditioners, which claim to be a range of technologically superior, value-for-money, power-saving and eco-friendly window and split air-conditioners. . Lloyd Royal Gold ... More

Writers' space
NIGHTINGALE has launched the Lay Flat series of notebooks in India for students, professionals, corporate executives, self-employed, children and housewives. The Layflat technology supposedly facilitates maximum utilisation of space, which is ... More

Power oven
SAMSUNG INDIA ELECTRONICS LTD has launched its 28-litre Toast and Bake microwave oven with three power grills. The PG 113 Grill/Combination microwave oven comes with a three-way power grill that supposedly adjusts automatically to ensure optimum ... More

Film screen
GARWARE POLYSTER LTD has launched a sun control film for cars called Christened Classic Lite. This sun control film claims to offer a heat rejection rate of up to 40 per cent and UV protection of up to 99 per cent. Priced at Rs 1,275 per kit, ... More

The `in camera'
INTEX TECHNOLOGIES LTD has introduced a range of digital cameras. These DigiCams are supposed to be loaded with the latest in digital features and are available in two versions with 2.1 and 3.3 mega pixels. . It can be used as a removable USB ... More

Glamour goggles
RAY-BAN is introducing HighStreet Metals sunglasses in India. The designs are diffused with lightweight metal frames in gun metal, silver and black colours. The sunglasses are available at the price tag of Rs 3,390 and are available at all the ... More

Cook easy
TUPPERWARE INDIA has introduced `Crystalwave Microsteamer' in India. The three-piece Microsteamer comprises a base, cover and a strainer. It is also equipped with two stay-cool handles for easy and convenient handling, says the company. Priced at ... More

Wares for tables
WIZAARD MARKETING SERVICES has launched the Arcmel Melamine Dinnerware/Tableware, which have been imported from Turkey. The range, which is claimed to be non-toxic and odourless, is priced between Rs 900 and Rs 2,400. The brand has been ... More