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Thursday, October 02, 2003

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STRATEGY


Biting the bullet
FMCG companies are slashing prices to get consumers to buy more in a sluggish market, but don't seem to have made much headway. More

In hot water, but cool!
Venus attempts to get consumers to build an emotional connect with its water heaters to set itself apart in the rather low-involvement category. More

Acquiring trouble
Acquire a new company but leave it alone! Fiddling with its character can have disastrous consequences. More

CONSUMERISM


A question of quality
General awareness levels about food quality and food law enforcement agencies remain low in the country, says a study sponsored by the Ministry of Food Processing Industries. More

ADVERTISING


Experience over exclusivity?
With brands competing fiercely on every front, the media planning and buying functions have become a bone of contention between advertisers and agencies. Clients insist on exclusivity, which agencies are finding harder to promise. More

BRANDS


A very good paper but a very bad habit
The 125-year-old Hindu must look to its hoary heritage and formidable pedigree to keep up with the times. More

All-pervasive branding
Business means brands. Brands are all about consumers. And consumers are everyone's business. More

BOOKS


All about light bulbs!
A BLANK screen stares at you. Or it is a plain daunting sheet on the table and ideas are jut not flowing? How do you turn yourself on? Wayne Lotherington has the answer in Flicking Your Creative Switch — a book about "developing ... More

CARTOON


Hardsell
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NEW PRODUCTS & SERVICES


Able cables
FINOLEX CABLES has launched 25 pair LAN cables for applications in voice and data transmission as well as broadband. It can be used in regular applications as well as for aerial installations. The new cable reportedly comes with features such as ... More

Scrap cruncher
SRM HOME SOLUTIONS has launched In-Sink-Erator, a food waste disposer. It can be fitted into any standard sink and runs on electricity, using around one unit a month. It can reportedly handle all types of food waste from vegetables to fruits to ... More

Long-living
ARROW INTERNATIONAL has launched dry-charged Japanese technology batteries for tractors under the Okaya brand - model 95D31R with 15 plates, 80AH capacity and model N100-A with 17 plates and 90AH capacity. They are reportedly acknowledged for ... More

Glow with gold
ORIFLAME INDIA has launched its premium Giordani Gold range in India. The range includes Bronzing Pearl, Luxury Brush and Giordani Gold Fragrance. While Bronzing Pearls, priced at Rs 599 for a 25 gm pack, is a blusher, the Gold Luxury Brush is ... More

Silent flight
BOSE has introduced the new QuietComfort 2 acoustic noise-cancelling headphones. The Bose QuietComfort 2 headphones are meant for air travel as they are meant to cut the aircraft roar significantly. It reportedly has proprietary active ... More

Hair mask
SCHWARZKOPF PROFESSIONAL'S has launched BC Moisture Mask for dry and damaged hair. This mask is meant for all hair types, including naturally curly and permed hair. The mask has reportedly been created keeping in consideration the harsh climatic ... More

Dishy legacies
TUPPERWARE INDIA has launched Legacy Flash bowls, which can be used for serving, storing as well as microwave heating. The dark blue bowls have red and sheer seals. While the red seal is used for storing and reheating, the sheer seal is for ... More

Peckish order
LE BON has launched Creamy 'n Snacky cheese that can be eaten as a snack. The cheese can be used as a spread for toasts and crackers and for cocktail snacks. It is priced at Rs 5 per cube and is also available in packs of six cubes at a price of ... More


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